Socializing Insights and Data Visualization with Victoria Ng at Sodexo

Socializing Insights and Data Visualization with Victoria Ng at Sodexo

In this episode of Real-World Branding, Bill Gullan talks Socializing Insights with Victoria Ng. Finch Brands runs a brand tracker for Sodexo and they've been one of our more adventurous and forward-thinking clients, asking us to create an animated video using the data.

Read More
Owning the Next 6 Weeks and M&A Brand Identity Decisions

Owning the Next 6 Weeks and M&A Brand Identity Decisions

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.

Read More
From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands

From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands

In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and clients alike can socialize insights to drive action.

Read More
Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world."

Read More
Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.

Read More
Full M&A Branding Playbook

Full M&A Branding Playbook

Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share with your colleagues, friends, and family.

Read More
M&A Branding Playbook – Part 3

M&A Branding Playbook – Part 3

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe.

Read More
M&A Branding Playbook – Part 2

M&A Branding Playbook – Part 2

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening well and documenting key decisions. If you’re enjoying the Playbook and our podcast, please subscribe and give us a follow on Twitter - @finchbrands or @billgullan

Read More
M&A Branding Playbook – Part 1

M&A Branding Playbook – Part 1

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part 1. If you like our podcast, please subscribe.

Read More
Building an Authentic Brand – Therabreath – Phil Rubin, President

Building an Authentic Brand – Therabreath – Phil Rubin, President

Tune in to hear about how the Therabreath brand got started, where it is today, and what it takes to build a brand that is disruptive yet authentic.

Read More