Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
Using a decision tree can help you systematically migrate your brands when making a string of acquisitions. Find out how in M&A Minute episode 8.Read More
During M&A moments, product brand architecture can be overwhelming – but it's also a unique opportunity to clean up. Learn more in M&A Minute episode 7.Read More
TMRE 2023 reinforced the power of insights communities and the role that qualitative research plays in helping businesses achieve meaningful insights.Read More
How do you know when the right time is to finish brand migration or adopt that long-term brand architecture? Find out in M&A Minute episode 6.Read More
Discover how to achieve effective, efficient brand management post-M&A integration when multiple brands are involved. Navigate M&A successfully with us.Read More
It's important not just to address integration topics that are right in front of you, but also to address M&A brand integration for future acquisitions.Read More
Is your insights community partner limited in their market research expertise? Find out the fifth sign that it's time to switch providers.Read More
Is your consumer insights community partner unresponsive and causing bottlenecks? Find out the fourth sign that it's time to switch providers.Read More
Is there constant turnover on the team that's helping you to run your insights community? Find out the third sign that it's time to switch providers.Read More
Does your current consumer insights community partner take the lead or simply take orders? Find out the second sign that it's time to switch providers.Read More