Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
Bounce & Build™: A Blueprint for Co-Creating in the Real World
Bounce & Build™ is an agile qualitative research method that incorporates the Voice of the Customer® (VOC) and encourages co-creation.Read More
Why the Best Post-M&A Brands Are Built from the Inside Out
The M&A integration process can lead to increases in levels of stress and anxiety. Here are 6 ways to approach employee communication with empathy.Read More
The Name Game: Seven Truths About M&A Brand Naming
Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.Read More
7 Truths of M&A Branding and How to Make Them Work for You
M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategiesRead More
What Does a Brand Consultant Do? And How Do I Know When I Need One?
Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.Read More
10 Brand Identity Strategies for Mergers & Acquisitions
Mergers and Acquisitions require difficult brand architecture choices. Discover 10 strategies to help your business maintain its brand identity.Read More
Socializing Insights and Data Visualization
Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.Read More
Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.Read More
Innovation May Be Possible. But is it Purposeful?
In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.Read More
Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.Read More