Blog
Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.
Podcast
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
Featured Guests
Bounce & Build™: A Blueprint for Co-Creating in the Real World
Bounce & Build™ is an agile qualitative research method that incorporates the Voice of the Customer® (VOC) and encourages co-creation.
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Why the Best Post-M&A Brands Are Built from the Inside Out
The M&A integration process can lead to increases in levels of stress and anxiety. Here are 6 ways to approach employee communication with empathy.
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The Name Game: Seven Truths About M&A Brand Naming
Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.
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7 Truths of M&A Branding and How to Make Them Work for You
M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies
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What Does a Brand Consultant Do? And How Do I Know When I Need One?
Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.
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10 Brand Identity Strategies for Mergers & Acquisitions
Mergers and Acquisitions require difficult brand architecture choices. Discover 10 strategies to help your business maintain its brand identity.
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Socializing Insights and Data Visualization
Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.
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Insights Socialization
Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.
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Innovation May Be Possible. But is it Purposeful?
In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.
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Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.
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