Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Reinventing Insurance: Yael Wissner-Levy, VP of Communications – Lemonade

Reinventing Insurance: Yael Wissner-Levy, VP of Communications – Lemonade

Yael Wissner-Levy, VP of Communications at Lemonade Insurance, joins us today on the Real-World Branding Podcast. Lemonade is reinventing insurance to be instant, easy, and driven by social good. If you like our podcast, please subscribe and leave us a rating!

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How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

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Intellect, Integrity, and Intensity: Ed Trissel, Partner – Joele Frank

Intellect, Integrity, and Intensity: Ed Trissel, Partner – Joele Frank

Ed Trissel, Partner at Joele Frank, joins us today on the Real-World Branding Podcast. Ed provides strategic communications counsel to U.S. and international companies and private equity firms with long-term corporate positioning and investor relations programs, transactions, special situations, crises and issues, and restructurings. If you like our podcast, please subscribe and leave us a rating!

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Build Your Personal Brand: Erik Harbison, Co-Founder – The Marketing Help

Build Your Personal Brand: Erik Harbison, Co-Founder – The Marketing Help

Erik Harbison, Co-Founder of The Marketing Help, joins us today on the Real-World Branding Podcast. Erik dives deep into the necessity of personal branding in one’s own career development and how personal marketing strategy has evolved with the growing availability of digital information. If you like our podcast, please subscribe and leave us a rating!

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Fuel Your Fun: Scott Balwinski and Lynsey Steffy of Cynch Fueled by AmeriGas

Fuel Your Fun: Scott Balwinski and Lynsey Steffy of Cynch Fueled by AmeriGas

Scott Balwinski, Director of Home Delivery, and Lynsey Steffy, Associate Product Manager, at Cynch fueled by AmeriGas, join us today on the Real-World Branding Podcast. Scott retells his transformation from a transportation engineer to Director of Home Delivery at Cynch. Lynsey describes how AmeriGas – an established player in the propane industry – pioneered a revolutionary home service in the age of instant product delivery. There is still time to order your propane tank through Cynch at cynch.com use code "CYNCH10"! If you like our podcast, please subscribe and leave us a rating!

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The Most Interesting Store in the World: Tal Nathanel, Co-Founder of Showfields

The Most Interesting Store in the World: Tal Nathanel, Co-Founder of Showfields

Tal Nathanel, co-founder of Showfields joins us today on Real-World Branding. Tal is a serial entrepreneur with 12 years of experience in creating successful consumer products. He is now co-founder of Showfields, the most interesting store in the world; a revolutionary retail concept that invites you to discover and engage with the brands of tomorrow. If you like our podcast, please subscribe and leave us a rating!

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Dominate the Streets: Greg Star, Founding Partner of Carvertise

Dominate the Streets: Greg Star, Founding Partner of Carvertise

Greg Star, Co-Founder of Carvertise joins us today on Real-World Branding. He is more than 6 years into his entrepreneurial journey with an advertising company that enables companies to advertise on the private commuter's vehicle. If you like our podcast, please subscribe and leave us a rating!

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Insight Community Provider Checklist – Find the Top Online Community Providers for Your Needs

Insight Community Provider Checklist – Find the Top Online Community Providers for Your Needs

Online community technology is advancing faster than ever and many full-service provider teams are lagging in their ability to fully maximize the power of these tools.

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Appreciating Human Capital: Laura Queen, Founder & CEO – 29BISON

Appreciating Human Capital: Laura Queen, Founder & CEO – 29BISON

Laura Queen, Founder & CEO of 29BISON, joins us today on Real-World Branding. With more than 25 years of experience in human resources and administration at the executive and leadership level, Laura Queen oversees 29BISON’s advisory services, organization design, talent assessment, and coaching activities. 29BISON are Human Capital Advisors for the Middle Market. If you like our podcast, please subscribe and leave us a rating!

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4 Ways to Protect your Online Insight Community When Budgets get Cut

4 Ways to Protect your Online Insight Community When Budgets get Cut

Insights and market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer obsessed” isn’t always there.

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