Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Brand Architecture After a Merger or Acquisition

Brand Architecture After a Merger or Acquisition

“Brand architecture” refers to how brand relationships are organized and expressed, including how names (corporate and product), logos, and other brand...

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‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...

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Marketing a Cause – Darren Sudman, CEO – Unless Agency

Marketing a Cause – Darren Sudman, CEO – Unless Agency

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional...

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Start with Listening: Insights and M&A

Start with Listening: Insights and M&A

The M&A branding process can feel fast and chaotic, and given everything else a leadership team is managing, overwhelming.

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Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods

Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods

Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and...

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The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen

The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen

Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations.

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A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer...

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Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

Today, we meet Seth Young, Chief Innovation Officer at PointsBet on The Real-World Branding Podcast.

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Made in Good Spirit – Michael Ross and Karen Getz – Maine Crisp Co.

Made in Good Spirit – Michael Ross and Karen Getz – Maine Crisp Co.

Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made in good spirit, from the best possible natural ingredients, responsibly farmed. We hear about Karen’s founding story – 25 years in the making – from her first sampling of buckwheat in San Jose’s Japantown, slurping down cold soba noodles, to visiting the expansive buckwheat fields of Maine’s Aroostook County. We also hear about Michael’s career journey, the Maine Crisp Co. brand, how they have weathered the storm of COVID-19, and what their plans are for 2021. If you like our podcast please subscribe!

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Building a National Brand – Andrew Zavodney, CEO – KUSTOM

Building a National Brand – Andrew Zavodney, CEO – KUSTOM

Today, we feature Andy Zavodney, CEO of KUSTOM. He takes us through the incredible journey of a family business – from the early days in roofing and sheet metal to KUSTOM’S current focus on building a national restoration brand. As a 3rd generation leader, Andy shares hard-earned wisdom from his career journey and how KUSTOM is growing by acquisition. If you like our podcast please subscribe!

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