Branding Blog | Finch Brands

Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Plant Your Brand Flag: 10 Common Brand Identity Strategies to Consider During a Merger or Acquisition

Mergers and Acquisitions require difficult brand architecture choices when it comes to choosing a path forward. Learn about 10 brand strategies that help

Socializing Insights and Data Visualization with Victoria Ng at Sodexo

In this episode of Real-World Branding, Bill Gullan talks Socializing Insights with Victoria Ng. Finch Brands runs a brand tracker for Sodexo and they've been one of our more adventurous and forward-thinking clients, asking us to create an animated video using the data.