Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

5 Common Mistakes in M&A Branding

5 Common Mistakes in M&A Branding

When it comes to M&A branding, the right path forward is unique to each situation. In order to activate the full potential of the deal from a branding...

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Built From the Inside Out: The Internal Side of M&A Branding

Built From the Inside Out: The Internal Side of M&A Branding

The best brands are built from the inside out — engaged and inspired teammates create exceptional customer experiences.

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Brand Architecture After a Merger or Acquisition

Brand Architecture After a Merger or Acquisition

“Brand architecture” refers to how brand relationships are organized and expressed, including how names (corporate and product), logos, and other brand...

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‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...

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Marketing a Cause – Darren Sudman, CEO – Unless Agency

Marketing a Cause – Darren Sudman, CEO – Unless Agency

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional...

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Start with Listening: Insights and M&A

Start with Listening: Insights and M&A

The M&A branding process can feel fast and chaotic, and given everything else a leadership team is managing, overwhelming.

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Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods

Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods

Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and...

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The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen

The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen

Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations.

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A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer...

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Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

Today, we meet Seth Young, Chief Innovation Officer at PointsBet on The Real-World Branding Podcast.

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