Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

What Does a Brand Consultant Do?

What Does a Brand Consultant Do?

What is a brand consultant? And can your company benefit from hiring one? Click to learn more about what brand consultants can do for your business.

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Things to Consider When Hiring a Brand Consultant

Things to Consider When Hiring a Brand Consultant

Thinking about hiring a brand consultant? Discover how to choose the best consultant for your brand, things to consider before hiring a consultant, and more.

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How To Build An Online Insights Community

How To Build An Online Insights Community

Is an online insights community right for you? Does building one sound intimidating? Read our tips to learn how to build an online community.

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Four Projective Techniques to Gain Deeper Insights Through Communities

Four Projective Techniques to Gain Deeper Insights Through Communities

Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to explore the emotional side of consumer decisions and brand perceptions.

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Building an Authentic Brand – Therabreath – Phil Rubin, President

Building an Authentic Brand – Therabreath – Phil Rubin, President

Tune in to hear about how the Therabreath brand got started, where it is today, and what it takes to build a brand that is disruptive yet authentic.

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Preparing for Day 1: Winning the Rollout

Preparing for Day 1: Winning the Rollout

Explore our insights on key research, strategy, and design topics to help advance your business and career.

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5 Common Mistakes in M&A Branding

5 Common Mistakes in M&A Branding

When it comes to M&A branding, the right path forward is unique to each situation. In order to activate the full potential of the deal from a branding...

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Built From the Inside Out: The Internal Side of M&A Branding

Built From the Inside Out: The Internal Side of M&A Branding

The best brands are built from the inside out — engaged and inspired teammates create exceptional customer experiences.

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Brand Architecture After a Merger or Acquisition

Brand Architecture After a Merger or Acquisition

“Brand architecture” refers to how brand relationships are organized and expressed, including how names (corporate and product), logos, and other brand...

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‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...

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