Blog
Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.
Podcast
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
Featured Guests
Fourth (of Ten) Signs It's Time to Switch Insights Community Providers
Is your consumer insights community partner unresponsive and causing bottlenecks? Find out the fourth sign that it's time to switch providers.
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Third (of Ten) Signs It's Time to Switch Insights Community Providers
Is there constant turnover on the team that's helping you to run your insights community? Find out the third sign that it's time to switch providers.
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Second (of Ten) Signs It's Time to Switch Insights Community Providers
Does your current consumer insights community partner take the lead or simply take orders? Find out the second sign that it's time to switch providers.
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One (of Ten) Signs It's Time to Switch Insights Community Providers
Does your current insights community partner truly understand your business? Discover the first sign that it's time to switch providers.
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Breaking the Cycle To Drive Breakthrough Insights
Insights communities are one of the most powerful market research tools available today as they allow you to directly connect with your consumers.
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Insights with Impact: Takeaways from MRMW Atlanta and Quirk's NYC
After attending MRMW in Atlanta and Quirks in New York, our Chief Insights Officer reflects on his experience and shares some of the insights gained.
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Benefits of Pop-Up Insights Communities: M&A Minute
Pop-up insights communities can be an efficient and effective mechanism to capture and track how well the change management process is working internally.
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Brand Architecture vs. Brand Migration: M&A Minute
Let's clear up an often confused duo, Brand Architecture and Brand Migration. Watch our quick explainer video that dives into the difference between these two key terms.
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How Quickly Should You Integrate Your Brands? M&A Minute
When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.
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Managing Change: Employee Engagement During A Merger or Acquisition
Want to learn how to find and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.
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