Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Are You Building Your Next Breakthrough?

Are You Building Your Next Breakthrough?

Finch Sprint is a customizable brand accelerator that uses empathy, energy, and ingenuity to help organizations of all sizes go from blank slate to breakthrough in five weeks.

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Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world."

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Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience

Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience

When the voice of the company intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.

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Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.

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What Is An Insights Community? [Complete Guide]

What Is An Insights Community? [Complete Guide]

An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.

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What Is Brand Voice? And Why Does It Matter?

What Is Brand Voice? And Why Does It Matter?

What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.

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Purpose, Mission, Values- Building Inside Out

Purpose, Mission, Values- Building Inside Out

The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.

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Full M&A Branding Playbook

Full M&A Branding Playbook

Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share with your colleagues, friends, and family.

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M&A Branding Playbook – Part 3

M&A Branding Playbook – Part 3

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe.

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M&A Branding Playbook – Part 2

M&A Branding Playbook – Part 2

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening well and documenting key decisions. If you’re enjoying the Playbook and our podcast, please subscribe and give us a follow on Twitter - @finchbrands or @billgullan

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