Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
Plant Your Brand Flag: 10 Common Brand Identity Strategies to Consider During a Merger or Acquisition
Mergers and Acquisitions require difficult brand architecture choices when it comes to choosing a path forward. Learn about 10 brand strategies that helpRead More
Socializing Insights and Data Visualization with Victoria Ng at Sodexo
In this episode of Real-World Branding, Bill Gullan talks Socializing Insights with Victoria Ng. Finch Brands runs a brand tracker for Sodexo and they've been one of our more adventurous and forward-thinking clients, asking us to create an animated video using the data.Read More
Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.Read More
Innovation May Be Possible. But is it Purposeful?
In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.Read More
Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.Read More
Rebranding Strategies for M&A (A Summary of the M&A Branding Playbook Podcast)
Learn about Finch’s rebranding strategies for M&As by reading our summary of the M&A Branding Playbook. Listen to the full podcast to learn more.Read More
3 Key Characteristics of a Cutting-Edge Insight Community Platform
Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.Read More
What Makes a Great Key Insight?
Want to learn how to find and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.Read More
Breaking the Cycle To Drive Breakthrough Insights
Upgrading Your Advanced Insights Community is Easier Than You ThinkRead More
10 Signs it's Time to Upgrade Your Insights Community [Blog & Podcast]
If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.Read More