Saxbys Founder and CEO, Nick Bayer, and The School of Hard Knocks

Saxbys Founder and CEO, Nick Bayer, and The School of Hard Knocks

Saxbys Coffee, and its Founder & CEO Nick Bayer, are very much on the move. In this podcast, Nick explains what makes Saxbys unique.

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Philadelphia 76ers CEO, Scott O’Neil, and The Rule of Three

Philadelphia 76ers CEO, Scott O’Neil, and The Rule of Three

We sit down with Scott O'Neil, CEO of the Philadelphia 76ers, to discuss the brand, elevating a city with a sports team, and “The Rule of Three”.

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Ben Franklin Technology Partners – Finding Simplicity in a Complex World

Ben Franklin Technology Partners – Finding Simplicity in a Complex World

This week's Finch Post answers one question: how can Ben Franklin Technology Partners of Southeastern PA succinctly explain what it does and why it matters?

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The Philadelphia Brand – A Progress Report

The Philadelphia Brand – A Progress Report

For the Philadelphia brand, the crux of the issue is that the structure of our regional marketing apparatus is nonsensical and ultimately self-defeating.

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Head Case – Rebranding Mental Health

Head Case – Rebranding Mental Health

In the wake of Robin Williams's death, Finch Brands president, Bill Gullan wrote about rebranding mental health to contribute to broader understanding.

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A Matter of Trust

A Matter of Trust

As with any stimulating project that leads to a positive conclusion, we’re proud to have authored the rebranding of Liberty Property Trust.

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The Philadelphia Brand – A Progress Report

The Philadelphia Brand – A Progress Report

Back in August, I used this space to excoriate the Philadelphia tourism and hospitality industry for their lack of focus on building a brand.

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KenCrest and Branding from the Inside Out

KenCrest and Branding from the Inside Out

KenCrest has earned its status as one of the leading human services agencies, helping people with intellectual and developmental disabilities and autism.

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The Sixers—How We Built 'Together We Build'

The Sixers—How We Built 'Together We Build'

On draft night, the Philadelphia 76ers front office made its strategy clear. Being good enough to compete each year is not going to lead to a championship.

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Yo, Philly – Build a Brand Already

Yo, Philly – Build a Brand Already

As the 5th largest city in the country and a very active contributor to the national life, Philadelphia branding does not pack a punch to match its weight.

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