Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Socializing Insights and Data Visualization with Victoria Ng at Sodexo

Socializing Insights and Data Visualization with Victoria Ng at Sodexo

In this episode of Real-World Branding, Bill Gullan talks Socializing Insights with Victoria Ng. Finch Brands runs a brand tracker for Sodexo and they've been one of our more adventurous and forward-thinking clients, asking us to create an animated video using the data.

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Insights Socialization

Insights Socialization

Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.

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Innovation May Be Possible. But is it Purposeful?

Innovation May Be Possible. But is it Purposeful?

In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.

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Owning the Next 6 Weeks and M&A Brand Identity Decisions

Owning the Next 6 Weeks and M&A Brand Identity Decisions

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.

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Rebranding Strategies for M&A (A Summary of the M&A Branding Playbook Podcast)

Rebranding Strategies for M&A (A Summary of the M&A Branding Playbook Podcast)

Learn about Finch’s rebranding strategies for M&As by reading our summary of the M&A Branding Playbook. Listen to the full podcast to learn more.

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3 Key Characteristics of a Cutting-Edge Insight Community Platform

3 Key Characteristics of a Cutting-Edge Insight Community Platform

Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.

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What Makes a Great Key Insight?

What Makes a Great Key Insight?

Want to learn how to find and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.

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Breaking the Cycle To Drive Breakthrough Insights

Breaking the Cycle To Drive Breakthrough Insights

Upgrading Your Advanced Insights Community is Easier Than You Think

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10 Signs it's Time to Upgrade Your Insights Community [Blog & Podcast]

10 Signs it's Time to Upgrade Your Insights Community [Blog & Podcast]

If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.

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From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands

From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands

In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and clients alike can socialize insights to drive action.

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