Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen

The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen

Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations.

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A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer...

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Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

Today, we meet Seth Young, Chief Innovation Officer at PointsBet on The Real-World Branding Podcast.

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Made in Good Spirit – Michael Ross and Karen Getz – Maine Crisp Co.

Made in Good Spirit – Michael Ross and Karen Getz – Maine Crisp Co.

Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made in good spirit, from the best possible natural ingredients, responsibly farmed. We hear about Karen’s founding story – 25 years in the making – from her first sampling of buckwheat in San Jose’s Japantown, slurping down cold soba noodles, to visiting the expansive buckwheat fields of Maine’s Aroostook County. We also hear about Michael’s career journey, the Maine Crisp Co. brand, how they have weathered the storm of COVID-19, and what their plans are for 2021. If you like our podcast please subscribe!

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Building a National Brand – Andrew Zavodney, CEO – KUSTOM

Building a National Brand – Andrew Zavodney, CEO – KUSTOM

Today, we feature Andy Zavodney, CEO of KUSTOM. He takes us through the incredible journey of a family business – from the early days in roofing and sheet metal to KUSTOM’S current focus on building a national restoration brand. As a 3rd generation leader, Andy shares hard-earned wisdom from his career journey and how KUSTOM is growing by acquisition. If you like our podcast please subscribe!

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Publisher First – David Freedman, Co-Founder – Freestar

Publisher First – David Freedman, Co-Founder – Freestar

Today, we hear from David Freedman of Freestar, a Top 40 fastest-growing private company in America two years in a row and a force to help publishers monetize digital content. We hear about David’s career path to Freestar, the Freestar brand, how they have navigated their way through 2020, and a few words of wisdom from his journey. If you like our podcast please subscribe!

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Growth Through Innovation – Mary Pochobradsky, VP Product & Innovation – Nutrisystem

Growth Through Innovation – Mary Pochobradsky, VP Product & Innovation – Nutrisystem

Today we welcome Mary Pochobradsky, VP of Product & Innovation at Nutrisystem. Mary takes us through her career journey – from competitive skiing to marketing and innovation roles at Procter & Gamble, Hershey, and now Nutrisystem. We discuss how Nutrisystem creates growth opportunities by getting to know its customer on a deep level – supporting positive momentum amid ever-shifting nutritional trends and uncertainties like COVID-19. If you like our podcast, please subscribe!

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Insights on Tap: How Boston Beer Co. Built an On-Demand Insights Capability

Insights on Tap: How Boston Beer Co. Built an On-Demand Insights Capability

Some companies make big bets based on gut feelings rather than hard data because they believe research is too expensive and time consuming. But Boston Beer Company proved otherwise.

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Make Room for Soom. – Amy Zitelman, CEO & Co-Founder, and Shelby Zitelman, COO & Co-Founder – Soom Foods

Make Room for Soom. – Amy Zitelman, CEO & Co-Founder, and Shelby Zitelman, COO & Co-Founder – Soom Foods

Today on Real-World Branding we have Amy and Shelby Zitelman, Co-Founders of Soom Foods, the trusted tahini brand among James Beard award-winning chefs and home cooks alike. We cover the academic interests and early career experiences that led them to found Soom, the brand story, category dynamics, their day-to-day experiences as a family business, and the impact of COVID-19. If you like our podcast, please subscribe!

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Control is Within Reach – Will Gadsden, Co-Founder and CEO – Ctrl M Health

Control is Within Reach – Will Gadsden, Co-Founder and CEO – Ctrl M Health

Ctrl M Health is a digital health company providing integrated health and wellness solutions for those living with headache and migraine. We’re proud to have Will Gadsden, Co-Founder and CEO, join us today. We discuss Will’s career, how the idea of Ctrl M Health came about, the new company, how they navigated launching during COVID-19, and future plans. If you like our podcast, please subscribe!

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