A Brand that Moves - Tom Wingert, Marketing Director of City Fitness

A Brand that Moves - Tom Wingert, Marketing Director of City Fitness

Tom Wingert, Marketing Manager of City Fitness shares how he and his team are taking a unique approach to standing out in a growing and crowded market.

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One Big Idea: Identity Crisis - Choosing the Right Brand Strategy for Your Merger

One Big Idea: Identity Crisis - Choosing the Right Brand Strategy for Your Merger

In this episode, we review the 10 prevailing approaches to brand identity after an M&A and how to decide which approach is best for your specific situation.

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Building Brands Through Acquisition - Amy Kothari, My Alarm Center

Building Brands Through Acquisition - Amy Kothari, My Alarm Center

We interview Amy Kothari, CEO of My Alarm Center. My Alarm Center has grown and expanded into new markets by making strategic acquisitions throughout the years.

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10 Brand Architecture Strategies After M&A

10 Brand Architecture Strategies After M&A

While the right approach is situational, it is important to understand the 10 prevailing brand strategy approaches following a merger or acquisition.

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One Big Idea: Boom or Bust - Branding After M&A

One Big Idea: Boom or Bust - Branding After M&A

More than half of M&A situations fail to create value for organizations. We look at the often overlooked role that brand plays in a M&A situation.

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The Role of Brand in M&A Success

The Role of Brand in M&A Success

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

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One Big Idea: Rebranding GNC, A Recipe for Gains?

One Big Idea: Rebranding GNC, A Recipe for Gains?

Reeling from struggling earnings and loss of market share, GNC announced a “One New GNC” rebranding, will it be enough to pull the brand out of its slump?

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One Big Idea: Hits from All Sides - The State of the NFL Brand

One Big Idea: Hits from All Sides - The State of the NFL Brand

We take a look at the state of the NFL's brand and how cultural trends are shaping the future of the league.

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Together We Build Becomes Together We Built

Together We Build Becomes Together We Built

Finch Brands was engaged to develop the Sixers' Together We Build campaign, and after last night's performance, we believe this is the end of the beginning.

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One Big Idea: Slogans for President

One Big Idea: Slogans for President

We take a nonpartisan look at branding presidential candidates and the role and effectiveness of campaign slogans across the years.

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