Back To Views

One Big Idea: Testing Creative

July 21, 2016

•

In this week’s episode, Bill details the role of target market feedback in developing creative brand elements, with a focus on when and how to test creative designs with consumers. If you like our podcast, please subscribe and leave us a rating!

Podcast: Download Subscribe: iTunes | RSS

Transcription

Access Our M&A Branding Playbook

Click here for a step-by-step review of M&A branding best practices.

Download

Explore Our Blog & Podcast

Gain perspective on key topics shaping brands and businesses.

April 10, 2024

Channeling the Voice of the Customer with Brittany Kennedy of Sysco

On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO.

Read More
March 12, 2024

Innovation Through Insights with Matt Thell of General Mills

Matt Thell, Senior Strategist at General Mills joins podcast host and President of Finch Brands, Bill Gullan to talk insights and innovation.

Read More
March 8, 2024

Champions of Purposeful Change™ Podcast

Champions of Purposeful Change spotlights those who are making an impact in their companies - especially those making a difference in Insights roles. It combines compelling career journeys with the…

Read More

Sign Up For The Finch 5 Newsletter

Five thoughts, topics, and tips to inspire you.

One Big Idea: Testing Creative

Transcription

Explore Our Blog & Podcast

Channeling the Voice of the Customer with Brittany Kennedy of Sysco

Innovation Through Insights with Matt Thell of General Mills

Champions of Purposeful Change™ Podcast

Sign Up For The Finch 5 Newsletter