Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

4 Ways to Protect your Online Insight Community When Budgets get Cut

4 Ways to Protect your Online Insight Community When Budgets get Cut

Insights and market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer obsessed” isn’t always there.

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Breaking In & Rising on Top: The Cannabis Industry with Keith Cooper, CEO of Revolutionary Clinics

Breaking In & Rising on Top: The Cannabis Industry with Keith Cooper, CEO of Revolutionary Clinics

Keith Cooper, CEO of Revolutionary Clinics joins us today on Real-World Branding. With a degree from Harvard Business School and 30 years of experience, Keith dove into the unknown in sight of a new business venture in the cannabis industry. Revolutionary Clinics is a vertically integrated marijuana dispensary and growth facility. If you like our podcast, please subscribe and leave us a rating!

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3 Trends Increasing the Impact of Online Insights Communities

3 Trends Increasing the Impact of Online Insights Communities

The online customer insights community landscape has radically changed. In recent years there have been several major shifts involving what communities are used for and why they’re so important. Each of these have the potential to greatly increase the value of insights communities.

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Recode your Future - Dan Rhoton, Executive Director - Hopeworks

Recode your Future - Dan Rhoton, Executive Director - Hopeworks

Dan Rhoton, Executive Director of Hopeworks joins us today on Real-World Branding. With two decades of experience helping youth and adults achieve their dreams, Dan's career path is not one to miss. With a focus on education, technology, and entrepreneurship, Hopeworks provides a positive, healing atmosphere that propels young people to build strong futures and break the cycle of violence and poverty in Camden, New Jersey. Hopeworks connects youth to life-changing opportunities where their growing technology skills go to work for enterprising businesses within our community. The real-world, on-the-job experience they gain raises their potential and benefits our partners. If you like our podcast, please subscribe and leave us a rating!

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Since 1752 - Bob Whitlock, President & CEO and Chris Oehrle, VP Marketing - The Philadelphia Contributionship

Since 1752 - Bob Whitlock, President & CEO and Chris Oehrle, VP Marketing - The Philadelphia Contributionship

We have two guests today on Real-World Branding from The Philadelphia Contributionship - Bob Whitlock, President & CEO, and Chris Oehrle, VP of Marketing. We discuss their career paths in insurance, the strength of The Philadelphia Contributionship brand that was started by Ben Franklin in 1752, and what it looks like today. If you like our podcast, please subscribe and leave us a rating!

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2019 Super Bowl Ad Roundup - Finch's Take

2019 Super Bowl Ad Roundup - Finch's Take

We have three of our very own from Finch Brands on the podcast today to discuss this year's Superbowl ads. John Ferreira, Senior VP Insights and Innovation; Lauren Collier, Senior VP Brand and Marketing Strategy; and Jessica Koffman, Creative Director join us today to discuss which brands made a lasting impression and which brands made the wrong impression.

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Critiquing Gillette - Aryeh Cohen-Wade, Bloggingheads.tv

Critiquing Gillette - Aryeh Cohen-Wade, Bloggingheads.tv

Aryeh Cohen-Wade (Joking on the Square, @AryehCW) and Bill Gullan (Finch Brands) Brand consultant Bill on Gillette’s controversial new ad on masculinity Bill explains what a brand consultant does Why Gillette took a big risk Was a conservative backlash part of Gillette’s plan? Was the ad a success? Pepsi’s disastrous political ad and Nike’s successful political ad

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The Brighter Side of Branding - Pam Cummings, Active Day

The Brighter Side of Branding - Pam Cummings, Active Day

Pam Cummings Director of Marketing & Operations (and etc.) at Active Day, joins us today on the Real-World Branding Podcast. Pam shares her experience, discusses health care trends, and details how transforming the brand has taken Active Day to the next level.

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5 Things To Know Before Investing In An Online Customer Insights Community

5 Things To Know Before Investing In An Online Customer Insights Community

The Market Research Online Community (MROC) used to be a niche and novel solution for early adopter consumer insights teams and customer-obsessed organizations. Simply having one was a unique competitive advantage. Insights communities are now a critical resource for the majority of the world’s leading brands and businesses. These market research engines are often so embedded that organizations can’t imagine conducting business without them.

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Branding Inside Out - Brad Goldoor, Phenom People

Branding Inside Out - Brad Goldoor, Phenom People

Brad Goldoor, Co-Founder, Chief People Officer at Phenom People, joins us today on the Real-World Branding Podcast. Brad shares his background as an entrepreneur, and his philosophies of how to build a brand from the inside out. If you like our podcast, please subscribe and leave us a rating!

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