Critiquing Gillette - Aryeh Cohen-Wade, Bloggingheads.tv

Critiquing Gillette - Aryeh Cohen-Wade, Bloggingheads.tv

Aryeh Cohen-Wade (Joking on the Square, @AryehCW) and Bill Gullan (Finch Brands) Brand consultant Bill on Gillette’s controversial new ad on masculinity Bill explains what a brand consultant does Why Gillette took a big risk Was a conservative backlash part of Gillette’s plan? Was the ad a success? Pepsi’s disastrous political ad and Nike’s successful political ad

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The Brighter Side of Branding - Pam Cummings, Active Day

The Brighter Side of Branding - Pam Cummings, Active Day

Pam Cummings Director of Marketing & Operations (and etc.) at Active Day, joins us today on the Real-World Branding Podcast. Pam shares her experience, discusses health care trends, and details how transforming the brand has taken Active Day to the next level.

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5 Things To Know Before Investing In An Online Customer Insights Community

5 Things To Know Before Investing In An Online Customer Insights Community

The Market Research Online Community (MROC) used to be a niche and novel solution for early adopter consumer insights teams and customer-obsessed organizations. Simply having one was a unique competitive advantage. Insights communities are now a critical resource for the majority of the world’s leading brands and businesses. These market research engines are often so embedded that organizations can’t imagine conducting business without them.

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Branding Inside Out - Brad Goldoor, Phenom People

Branding Inside Out - Brad Goldoor, Phenom People

Brad Goldoor, Co-Founder, Chief People Officer at Phenom People, joins us today on the Real-World Branding Podcast. Brad shares his background as an entrepreneur, and his philosophies of how to build a brand from the inside out. If you like our podcast, please subscribe and leave us a rating!

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Growing Wisely  - Charles Sutherland, Sagent Lending Technologies

Growing Wisely  - Charles Sutherland, Sagent Lending Technologies

Charles Sutherland, Chief Product Officer at Sagent Lending Technologies, joins us today for Episode 101 of the Real-World Branding Podcast. Charles shares his lessons learned through branding Sagent, which branched off from Fiserv, and the power of experiences.

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The Power of People - Ken Langone, Co-Founder of Home Depot

The Power of People - Ken Langone, Co-Founder of Home Depot

Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast. Ken shares his insights on why relationships matter and why he sees his recent memoir, ‘I Love Capitalism,’ as particularly important now. If you like our podcast, please subscribe and leave us a rating!

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The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media

The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media

Tony Perlak, CEO, and Erin Hoskins, CMO, of Allied Health Media join us to share their backgrounds and the rebranding process that they went through at Allied Health Media. If you like our podcast, please subscribe and leave us a rating!

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The ABCs of Leaving a Legacy

The ABCs of Leaving a Legacy

Bruce Williamson, Global VP of Innovation & Chief Marketing Officer of Mars Drinks, joins us to share his incredible experiences and research into why some people leave a lasting legacy at work. If you like our podcast, please subscribe and leave us a rating!

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From the Dining Room Table to NASDAQ

From the Dining Room Table to NASDAQ

Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole. If you like our podcast, please subscribe and leave us a rating!

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Brands Made Right

Brands Made Right

Dan Hershberg, Co-Founder and CEO of Workhorse Brewing Company, joins us on the podcast this week to share his insights on developing a brewing company. Listen today to hear his entrepreneurial story and if you like our podcast, please subscribe and leave us a rating!

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