Making Life Sweeter in 2020 – Melissa Ben-Ishay, CEO – Baked By Melissa

Making Life Sweeter in 2020 – Melissa Ben-Ishay, CEO – Baked By Melissa

Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats. Melissa joins us (again - we’re honored!) to provide an update on the company that bears her name and how COVID-19 has shaped her as a leader...

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Look good. Do good. Change the world. – Kate & Lisa Sokolov, Co-Founders – Social Goods

Look good. Do good. Change the world. – Kate & Lisa Sokolov, Co-Founders – Social Goods

Today on Real-World Branding we have the co-founders of Social Goods, Kate and Lisa Sokolov! Social Goods is a women-owned, sister-run small business based in NYC. Merging their shared experiences in politics, fashion and social impact, Kate and Lisa created Social Goods to allow conscious consumers to shop the causes they care about, while finding more ways to take action even after their initial purchase. We discuss each of the sisters’ career backgrounds, the Social Goods brand, and how the company is experiencing 2020.

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Making Life Better in 2020 – Nick Bayer, Founder and CEO – Saxbys

Making Life Better in 2020 – Nick Bayer, Founder and CEO – Saxbys

Today, we welcome back Nick Bayer, Founder and CEO of Saxbys. Nick updates us on the Saxbys brand and business, relates how they’ve pushed ahead despite COVID-19, and shares how a values-driven company like Saxbys can take on issues of racial injustice.

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The 2020 Election Through a Brand Lens – Larry Ceisler, Principal – Ceisler Media & Issue Advocacy

The 2020 Election Through a Brand Lens – Larry Ceisler, Principal – Ceisler Media & Issue Advocacy

Today on Real-World Branding we welcome renowned communications strategist Larry Ceisler. While his current work supports the communications objectives of corporate and non-profit clients, Larry’s deep experience in the political realm informs our discussion. We focus on the 2020 race and how both the Biden and Trump campaigns can harness positioning and messaging techniques to help their respective causes.

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Here We Are & Here We Grow – K. Bernard Tynes, Senior Vice President – Penn Community Bank

Here We Are & Here We Grow – K. Bernard Tynes, Senior Vice President – Penn Community Bank

Bernard Tynes joins us today on Real-World Branding. We discuss a wide range of topics - from PCB’s recent ‘Here We Grow’ campaign to the bank’s role in administering the PPP program to Bernard’s career journey as an African-American executive in a predominantly white industry. If you like our podcast, please subscribe!

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Beer and Beyond – Audrey Chee-Read, Strategy and Insights Manager – Boston Beer Company

Beer and Beyond – Audrey Chee-Read, Strategy and Insights Manager – Boston Beer Company

Audrey Chee-Read, Strategy and Insights Manager at Boston Beer Company joins us today on Real-World Branding. Boston Beer Co. is the parent company of not only Sam Adams, but Truly Hard Seltzer and...

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Crisis Communication & The Class of 2021 – Mark Johnson & Chris Gruber, Davidson College

Crisis Communication & The Class of 2021 – Mark Johnson & Chris Gruber, Davidson College

Today, we have two special guests, Mark Johnson and Chris Gruber from Davidson College, an institution that has been widely lauded for its COVID-19 response.

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Standing For Service – Justin Dunn, Senior VP/Chief Marketing Officer at WSFS Bank

Standing For Service – Justin Dunn, Senior VP/Chief Marketing Officer at WSFS Bank

We discuss Justin’s career path, WSFS’s acquisition of Beneficial, how the bank is managing the Paycheck Protection Program through the COVID-19 pandemic...

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#RaiseYourGlass – Dan Hershberg, Co-Founder, Chief Brand Officer – Workhorse Brewing Co.

#RaiseYourGlass – Dan Hershberg, Co-Founder, Chief Brand Officer – Workhorse Brewing Co.

Today on Real-World Branding, we welcome back one of our faves: Dan Hershberg Co-Founder and Chief Brand Officer of Workhorse Brewing Co. Dan talks about..

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Building Tomorrow's Medical Technology – Eric Sugalski, President & CEO – Archimedic

Building Tomorrow's Medical Technology – Eric Sugalski, President & CEO – Archimedic

Tune into Real-World Branding this week to hear from Eric Sugalski, President & CEO of Archimedic. We discuss Eric's career path, the merger and...

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