What Makes a Great Key Insight?
Want to learn how to find and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.
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From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands
In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and clients alike can socialize insights to drive action.
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Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands
Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world."
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Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience
When the voice of the company intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.
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Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg
Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.
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What Is Brand Voice? And Why Does It Matter?
What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.
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Purpose, Mission, Values- Building Inside Out
The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.
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Can’t Hear Your Customers? You Probably Need to be More Customer-Centric
Are you really listening to your customers? Or are you just tracking the easy stuff like NPS and going on with business as usual?
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How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values
How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values
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4 Ways to Protect your Online Insight Community When Budgets get Cut
Insights and market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer obsessed” isn’t always there.
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