Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience

Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience

When the voice of the company intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.

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Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.

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What Is Brand Voice? And Why Does It Matter?

What Is Brand Voice? And Why Does It Matter?

What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.

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Purpose, Mission, Values- Building Inside Out

Purpose, Mission, Values- Building Inside Out

The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.

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Can’t Hear Your Customers? You Probably Need to be More Customer-Centric

Can’t Hear Your Customers? You Probably Need to be More Customer-Centric

Are you really listening to your customers? Or are you just tracking the easy stuff like NPS and going on with business as usual?

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How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

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4 Ways to Protect your Online Insight Community When Budgets get Cut

4 Ways to Protect your Online Insight Community When Budgets get Cut

Insights and market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer obsessed” isn’t always there.

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How to Use an Online Insights Community to Power Insights Across Your Brand Portfolio

How to Use an Online Insights Community to Power Insights Across Your Brand Portfolio

One key benefit of insights communities is that they enable marketing research to become an integrated ongoing program rather than a string of ad hoc projects

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The Power of Online Insight Communities - Enabling Innovation

The Power of Online Insight Communities - Enabling Innovation

As our clients seek to build strong innovation programs, Finch Brands is often called upon to capture, manage, and filter the voice of the marketplace.

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Key Ingredients to Making M&A Brand Decisions

Key Ingredients to Making M&A Brand Decisions

When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.

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