Bounce & Build™: A Blueprint for Co-Creating in the Real World

Bounce & Build™: A Blueprint for Co-Creating in the Real World

Bounce & Build™ is an agile qualitative research method that incorporates the Voice of the Customer® (VOC) and encourages co-creation.

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Why the Best Post-M&A Brands Are Built from the Inside Out

Why the Best Post-M&A Brands Are Built from the Inside Out

The M&A integration process can lead to increases in levels of stress and anxiety. Here are 6 ways to approach employee communication with empathy.

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The Name Game: Seven Truths About M&A Brand Naming

The Name Game: Seven Truths About M&A Brand Naming

Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.

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7 Truths of M&A Branding and How to Make Them Work for You

7 Truths of M&A Branding and How to Make Them Work for You

M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies

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10 Brand Identity Strategies for Mergers & Acquisitions

10 Brand Identity Strategies for Mergers & Acquisitions

Mergers and Acquisitions require difficult brand architecture choices. Discover 10 strategies to help your business maintain its brand identity.

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Socializing Insights and Data Visualization

Socializing Insights and Data Visualization

Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.

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Insights Socialization

Insights Socialization

Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.

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Owning the Next 6 Weeks and M&A Brand Identity Decisions

Owning the Next 6 Weeks and M&A Brand Identity Decisions

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.

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What Makes a Great Key Insight?

What Makes a Great Key Insight?

Want to learn how to find and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.

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From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands

From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands

In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and clients alike can socialize insights to drive action.

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