3 Trends Increasing the Impact of Online Insights Communities

3 Trends Increasing the Impact of Online Insights Communities

The online customer insights community landscape has radically changed. In recent years there have been several major shifts involving what communities are used for and why they’re so important. Each of these have the potential to greatly increase the value of insights communities.

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Recode your Future - Dan Rhoton, Executive Director - Hopeworks

Recode your Future - Dan Rhoton, Executive Director - Hopeworks

Dan Rhoton, Executive Director of Hopeworks joins us today on Real-World Branding. With two decades of experience helping youth and adults achieve their dreams, Dan's career path is not one to miss. With a focus on education, technology, and entrepreneurship, Hopeworks provides a positive, healing atmosphere that propels young people to build strong futures and break the cycle of violence and poverty in Camden, New Jersey. Hopeworks connects youth to life-changing opportunities where their growing technology skills go to work for enterprising businesses within our community. The real-world, on-the-job experience they gain raises their potential and benefits our partners. If you like our podcast, please subscribe and leave us a rating!

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Since 1752 - Bob Whitlock, President & CEO and Chris Oehrle, VP Marketing - The Philadelphia Contributionship

Since 1752 - Bob Whitlock, President & CEO and Chris Oehrle, VP Marketing - The Philadelphia Contributionship

We have two guests today on Real-World Branding from The Philadelphia Contributionship - Bob Whitlock, President & CEO, and Chris Oehrle, VP of Marketing. We discuss their career paths in insurance, the strength of The Philadelphia Contributionship brand that was started by Ben Franklin in 1752, and what it looks like today. If you like our podcast, please subscribe and leave us a rating!

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2019 Super Bowl Ad Roundup - Finch's Take

2019 Super Bowl Ad Roundup - Finch's Take

We have three of our very own from Finch Brands on the podcast today to discuss this year's Superbowl ads. John Ferreira, Senior VP Insights and Innovation; Lauren Collier, Senior VP Brand and Marketing Strategy; and Jessica Koffman, Creative Director join us today to discuss which brands made a lasting impression and which brands made the wrong impression.

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Critiquing Gillette - Aryeh Cohen-Wade, Bloggingheads.tv

Critiquing Gillette - Aryeh Cohen-Wade, Bloggingheads.tv

Aryeh Cohen-Wade (Joking on the Square, @AryehCW) and Bill Gullan (Finch Brands) Brand consultant Bill on Gillette’s controversial new ad on masculinity Bill explains what a brand consultant does Why Gillette took a big risk Was a conservative backlash part of Gillette’s plan? Was the ad a success? Pepsi’s disastrous political ad and Nike’s successful political ad

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The Brighter Side of Branding - Pam Cummings, Active Day

The Brighter Side of Branding - Pam Cummings, Active Day

Pam Cummings Director of Marketing & Operations (and etc.) at Active Day, joins us today on the Real-World Branding Podcast. Pam shares her experience, discusses health care trends, and details how transforming the brand has taken Active Day to the next level.

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5 Things To Know Before Investing In An Online Customer Insights Community

5 Things To Know Before Investing In An Online Customer Insights Community

The Market Research Online Community (MROC) used to be a niche and novel solution for early adopter consumer insights teams and customer-obsessed organizations. Simply having one was a unique competitive advantage. Insights communities are now a critical resource for the majority of the world’s leading brands and businesses. These market research engines are often so embedded that organizations can’t imagine conducting business without them.

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Branding Inside Out - Brad Goldoor, Phenom People

Branding Inside Out - Brad Goldoor, Phenom People

Brad Goldoor, Co-Founder, Chief People Officer at Phenom People, joins us today on the Real-World Branding Podcast. Brad shares his background as an entrepreneur, and his philosophies of how to build a brand from the inside out. If you like our podcast, please subscribe and leave us a rating!

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Growing Wisely  - Charles Sutherland, Sagent Lending Technologies

Growing Wisely  - Charles Sutherland, Sagent Lending Technologies

Charles Sutherland, Chief Product Officer at Sagent Lending Technologies, joins us today for Episode 101 of the Real-World Branding Podcast. Charles shares his lessons learned through branding Sagent, which branched off from Fiserv, and the power of experiences.

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The Power of People - Ken Langone, Co-Founder of Home Depot

The Power of People - Ken Langone, Co-Founder of Home Depot

Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast. Ken shares his insights on why relationships matter and why he sees his recent memoir, ‘I Love Capitalism,’ as particularly important now. If you like our podcast, please subscribe and leave us a rating!

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