Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands
In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and clients alike can socialize insights to drive action.Read More
Are You Building Your Next Breakthrough?
Finch Sprint is a customizable brand accelerator that uses empathy, energy, and ingenuity to help organizations of all sizes go from blank slate to breakthrough in five weeks.Read More
Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands
Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world."Read More
Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience
When the voice of the company intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.Read More
Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg
Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.Read More
What Is An Insights Community? [Complete Guide]
An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.Read More
What Is Brand Voice? And Why Does It Matter?
What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.Read More
Purpose, Mission, Values- Building Inside Out
The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.Read More
Full M&A Branding Playbook
Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share with your colleagues, friends, and family.Read More
M&A Branding Playbook – Part 3
Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe.Read More