Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

M&A Integration: Align Employees Around Purpose, Mission, & Values

M&A Integration: Align Employees Around Purpose, Mission, & Values

Developing a “stronger together” narrative based on brand purpose, mission and values can impact employees’ buy-in following a merger or acquisition.

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How Committed Is Your Insights Community Partner?

How Committed Is Your Insights Community Partner?

Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?

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Bounce & Build™: A Blueprint for Co-Creating in the Real World

Bounce & Build™: A Blueprint for Co-Creating in the Real World

Bounce & Build™ is an agile qualitative research method that incorporates the Voice of the Customer® (VOC) and encourages co-creation.

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Why the Best Post-M&A Brands Are Built from the Inside Out

Why the Best Post-M&A Brands Are Built from the Inside Out

The M&A integration process can lead to increases in levels of stress and anxiety. Here are 6 ways to approach employee communication with empathy.

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The Name Game: Seven Truths About M&A Brand Naming

The Name Game: Seven Truths About M&A Brand Naming

Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.

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7 Truths of M&A Branding and How to Make Them Work for You

7 Truths of M&A Branding and How to Make Them Work for You

M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies

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What Does a Brand Consultant Do? And How Do I Know When I Need One?

What Does a Brand Consultant Do? And How Do I Know When I Need One?

Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.

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10 Brand Identity Strategies for Mergers & Acquisitions

10 Brand Identity Strategies for Mergers & Acquisitions

Mergers and Acquisitions require difficult brand architecture choices. Discover 10 strategies to help your business maintain its brand identity.

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Socializing Insights and Data Visualization

Socializing Insights and Data Visualization

Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.

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Insights Socialization

Insights Socialization

Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.

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