Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Can’t Hear Your Customers? You Probably Need to be More Customer-Centric

Can’t Hear Your Customers? You Probably Need to be More Customer-Centric

Are you really listening to your customers? Or are you just tracking the easy stuff like NPS and going on with business as usual?

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On the Front Lines – Peter Hotz – President & CEO of vybe urgent care

On the Front Lines – Peter Hotz – President & CEO of vybe urgent care

Today, we’re joined by Peter Hotz, President & CEO of vybe urgent care. Peter is a seasoned entrepreneur, business leader, investor, and mentor...

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Supporting Your Customers Through COVID-19 – Sabrina DeVito – Chief Strategy Officer of Marlette Funding (Best Egg Personal Loans)

Supporting Your Customers Through COVID-19 – Sabrina DeVito – Chief Strategy Officer of Marlette Funding (Best Egg Personal Loans)

Today on Real-World Branding, Sabrina shares insights from her career journey, how the Best Egg brand was built, and what they are doing in this peculiar moment to keep things moving for the team and their customers.

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Spread Bagelry Manages Growth Through COVID-19 – Jamie Schrotberger, CEO

Spread Bagelry Manages Growth Through COVID-19 – Jamie Schrotberger, CEO

Today on Real-World Branding, Jamie Schotberger (CEO of Spread Bagelry) discusses the brand they’re building and how COVID-19 has impacted their business. With a strong background in finance, Jamie got to know the restaurant business through a financial lens before transitioning into operations and leadership as CFO for Garces Restaurant Group. His current role is as CEO of Spread Bagelry, a 5-unit and growing Montreal-style bagel business. With equal parts hospitality, quality, and operational excellence, Jamie takes us through the Spread story and plan. Additionally, he shares their approach to managing a retail business during this unpredictable time. If you like our podcast, please let us know and subscribe!

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Life on the Client Side – Jordan Goldenberg, VP Brand & Creative – Petco

Life on the Client Side – Jordan Goldenberg, VP Brand & Creative – Petco

Today on Real-World Branding we welcome back our old/dear friend Jordan Goldenberg! After 18 years as Finch Brands’ Creative Director, Jordan headed west — ultimately landing as VP of Brand & Creative at Petco. Now two years in, he reflects on his accomplishments at Petco so far and the differences between the agency and client sides. If you like our podcast, please subscribe!

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#DavidsonTrue – Mark Johnson, Chief Communications & Marketing Officer – Davidson College

#DavidsonTrue – Mark Johnson, Chief Communications & Marketing Officer – Davidson College

Mark Johnson is Chief Communications and Marketing Officer at Davidson College, a highly selective liberal arts college in Davidson, North Carolina​. Mark takes us through his fascinating and diverse career — from journalism to government to cultural institutions to higher ed — and tells the story of the new #DavidsonTrue campaign. If you like our podcast please leave us a rating and subscribe!

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Making Energy (and Branding) Easy – Steven Downey, President/VP Marketing – Shipley Energy

Making Energy (and Branding) Easy – Steven Downey, President/VP Marketing – Shipley Energy

Steve is an accomplished senior executive with a proven history of driving revenue, cultural, and operational improvements at both startups and more mature organizations. With over 25 years in marketing, technology, and sales leadership roles, Steve provides a comprehensive perspective on how to bring about change within an organization. Shipley Energy uses their energy and services expertise to make a positive impact on your everyday life and the community you call home. If you like our podcast please leave us a rating and subscribe!

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A Better Way to Color – Amy Errett, Founder and CEO – Madison Reed

A Better Way to Color – Amy Errett, Founder and CEO – Madison Reed

Amy Errett, Founder and CEO of Madison Reed, leads an omnichannel beauty brand that is redefining the hair color space. Amy’s multifaceted career has ranged from founding/operating companies, to investing in startups, to non-profit and philanthropic leadership. If you like our podcast, please subscribe!

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Customer Centricity Round Table

Customer Centricity Round Table

Tune in today on Real-World Branding Podcast for a special treat this week! Finch Brands' very own John Ferreira, SVP, Insights and Innovation, and Tim DeGennaro, AVP Insights Communities, join us today for the Customer Centricity Round Table.

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Branding Keynote with Bill Gullan, President of Finch Brands – NERUCA Conference 2019

Branding Keynote with Bill Gullan, President of Finch Brands – NERUCA Conference 2019

Tune in today on Real-World Branding Podcast for the Northeast Regional Urgent Care Association Conference's Branding Keynote. Bill Gullan, President of Finch Brands, walks through the foundations of branding and what makes a great brand. If you like our podcast, please subscribe!

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