Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Branding Off The Court – Jessica Holtz, Co-head Basketball Marketing & Servicing – CAA Sports

Branding Off The Court – Jessica Holtz, Co-head Basketball Marketing & Servicing – CAA Sports

Jessica Holtz from Creative Artists Agency joins us today on Real-World Branding. Jess leads the team representing the off-court interests of such NBA stars as Chris Paul, Paul George, and Joel Embiid. If you like our podcast, please subscribe!

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Powering the Patient-Centered Healthcare Revolution: Matt Blosl, CRO – Experity

Powering the Patient-Centered Healthcare Revolution: Matt Blosl, CRO – Experity

Matt Blosl, the Chief Revenue Officer, at Experity joins us today on the Real-World Branding podcast.

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Music Branding in 2019: Brian Nolan, SVP – Capitol Music Groups

Music Branding in 2019: Brian Nolan, SVP – Capitol Music Groups

Brian Nolan, SVP of Capitol Music Group, joins us today on the Real-World Branding Podcast. Brian oversees seventeenfifty, the in-house department of brand partnerships and all sync licensing. Capitol Music Group is based in Hollywood, California in the iconic Capitol Tower.

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Reinventing Insurance: Yael Wissner-Levy, VP of Communications – Lemonade

Reinventing Insurance: Yael Wissner-Levy, VP of Communications – Lemonade

Yael Wissner-Levy, VP of Communications at Lemonade Insurance, joins us today on the Real-World Branding Podcast. Lemonade is reinventing insurance to be instant, easy, and driven by social good. If you like our podcast, please subscribe and leave us a rating!

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How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

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Intellect, Integrity, and Intensity: Ed Trissel, Partner – Joele Frank

Intellect, Integrity, and Intensity: Ed Trissel, Partner – Joele Frank

Ed Trissel, Partner at Joele Frank, joins us today on the Real-World Branding Podcast. Ed provides strategic communications counsel to U.S. and international companies and private equity firms with long-term corporate positioning and investor relations programs, transactions, special situations, crises and issues, and restructurings. If you like our podcast, please subscribe and leave us a rating!

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Build Your Personal Brand: Erik Harbison, Co-Founder – The Marketing Help

Build Your Personal Brand: Erik Harbison, Co-Founder – The Marketing Help

Erik Harbison, Co-Founder of The Marketing Help, joins us today on the Real-World Branding Podcast. Erik dives deep into the necessity of personal branding in one’s own career development and how personal marketing strategy has evolved with the growing availability of digital information. If you like our podcast, please subscribe and leave us a rating!

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Fuel Your Fun: Scott Balwinski and Lynsey Steffy of Cynch Fueled by AmeriGas

Fuel Your Fun: Scott Balwinski and Lynsey Steffy of Cynch Fueled by AmeriGas

Scott Balwinski, Director of Home Delivery, and Lynsey Steffy, Associate Product Manager, at Cynch fueled by AmeriGas, join us today on the Real-World Branding Podcast. Scott retells his transformation from a transportation engineer to Director of Home Delivery at Cynch. Lynsey describes how AmeriGas – an established player in the propane industry – pioneered a revolutionary home service in the age of instant product delivery. There is still time to order your propane tank through Cynch at cynch.com use code "CYNCH10"! If you like our podcast, please subscribe and leave us a rating!

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The Most Interesting Store in the World: Tal Nathanel, Co-Founder of Showfields

The Most Interesting Store in the World: Tal Nathanel, Co-Founder of Showfields

Tal Nathanel, co-founder of Showfields joins us today on Real-World Branding. Tal is a serial entrepreneur with 12 years of experience in creating successful consumer products. He is now co-founder of Showfields, the most interesting store in the world; a revolutionary retail concept that invites you to discover and engage with the brands of tomorrow. If you like our podcast, please subscribe and leave us a rating!

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Dominate the Streets: Greg Star, Founding Partner of Carvertise

Dominate the Streets: Greg Star, Founding Partner of Carvertise

Greg Star, Co-Founder of Carvertise joins us today on Real-World Branding. He is more than 6 years into his entrepreneurial journey with an advertising company that enables companies to advertise on the private commuter's vehicle. If you like our podcast, please subscribe and leave us a rating!

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