Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Make Room for Soom. – Amy Zitelman, CEO & Co-Founder, and Shelby Zitelman, COO & Co-Founder – Soom Foods

Make Room for Soom. – Amy Zitelman, CEO & Co-Founder, and Shelby Zitelman, COO & Co-Founder – Soom Foods

Today on Real-World Branding we have Amy and Shelby Zitelman, Co-Founders of Soom Foods, the trusted tahini brand among James Beard award-winning chefs and home cooks alike. We cover the academic interests and early career experiences that led them to found Soom, the brand story, category dynamics, their day-to-day experiences as a family business, and the impact of COVID-19. If you like our podcast, please subscribe!

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Control is Within Reach – Will Gadsden, Co-Founder and CEO – Ctrl M Health

Control is Within Reach – Will Gadsden, Co-Founder and CEO – Ctrl M Health

Ctrl M Health is a digital health company providing integrated health and wellness solutions for those living with headache and migraine. We’re proud to have Will Gadsden, Co-Founder and CEO, join us today. We discuss Will’s career, how the idea of Ctrl M Health came about, the new company, how they navigated launching during COVID-19, and future plans. If you like our podcast, please subscribe!

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The Future of Work – Kimberly Bombery Smith, Senior Director Workplace Strategy – Knoll Inc.

The Future of Work – Kimberly Bombery Smith, Senior Director Workplace Strategy – Knoll Inc.

Kimberly Bombery Smith, Senior Director Workplace Strategy at Knoll, Inc. joins us today on Real-World Branding! We chat Kimberly’s career journey, the Knoll brand and business, how Knoll has evolved, and the future of work – how Kimberly sees the world these days (i.e. COVID-19) and beyond. If you like our podcast, please subscribe!

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Making Life Sweeter in 2020 – Melissa Ben-Ishay, CEO – Baked By Melissa

Making Life Sweeter in 2020 – Melissa Ben-Ishay, CEO – Baked By Melissa

Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats. Melissa joins us (again - we’re honored!) to provide an update on the company that bears her name and how COVID-19 has shaped her as a leader...

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Look good. Do good. Change the world. – Kate & Lisa Sokolov, Co-Founders – Social Goods

Look good. Do good. Change the world. – Kate & Lisa Sokolov, Co-Founders – Social Goods

Today on Real-World Branding we have the co-founders of Social Goods, Kate and Lisa Sokolov! Social Goods is a women-owned, sister-run small business based in NYC. Merging their shared experiences in politics, fashion and social impact, Kate and Lisa created Social Goods to allow conscious consumers to shop the causes they care about, while finding more ways to take action even after their initial purchase. We discuss each of the sisters’ career backgrounds, the Social Goods brand, and how the company is experiencing 2020.

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Making Life Better in 2020 – Nick Bayer, Founder and CEO – Saxbys

Making Life Better in 2020 – Nick Bayer, Founder and CEO – Saxbys

Today, we welcome back Nick Bayer, Founder and CEO of Saxbys. Nick updates us on the Saxbys brand and business, relates how they’ve pushed ahead despite COVID-19, and shares how a values-driven company like Saxbys can take on issues of racial injustice.

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The 2020 Election Through a Brand Lens – Larry Ceisler, Principal – Ceisler Media & Issue Advocacy

The 2020 Election Through a Brand Lens – Larry Ceisler, Principal – Ceisler Media & Issue Advocacy

Today on Real-World Branding we welcome renowned communications strategist Larry Ceisler. While his current work supports the communications objectives of corporate and non-profit clients, Larry’s deep experience in the political realm informs our discussion. We focus on the 2020 race and how both the Biden and Trump campaigns can harness positioning and messaging techniques to help their respective causes.

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Here We Are & Here We Grow – K. Bernard Tynes, Senior Vice President – Penn Community Bank

Here We Are & Here We Grow – K. Bernard Tynes, Senior Vice President – Penn Community Bank

Bernard Tynes joins us today on Real-World Branding. We discuss a wide range of topics - from PCB’s recent ‘Here We Grow’ campaign to the bank’s role in administering the PPP program to Bernard’s career journey as an African-American executive in a predominantly white industry. If you like our podcast, please subscribe!

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Beer and Beyond – Audrey Chee-Read, Strategy and Insights Manager – Boston Beer Company

Beer and Beyond – Audrey Chee-Read, Strategy and Insights Manager – Boston Beer Company

Audrey Chee-Read, Strategy and Insights Manager at Boston Beer Company joins us today on Real-World Branding. Boston Beer Co. is the parent company of not only Sam Adams, but Truly Hard Seltzer and...

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Crisis Communication & The Class of 2021 – Mark Johnson & Chris Gruber, Davidson College

Crisis Communication & The Class of 2021 – Mark Johnson & Chris Gruber, Davidson College

Today, we have two special guests, Mark Johnson and Chris Gruber from Davidson College, an institution that has been widely lauded for its COVID-19 response.

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