Blog

Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.

Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Featured Guests

Full M&A Branding Playbook

Full M&A Branding Playbook

Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share with your colleagues, friends, and family.

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M&A Branding Playbook – Part 3

M&A Branding Playbook – Part 3

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe.

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M&A Branding Playbook – Part 2

M&A Branding Playbook – Part 2

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening well and documenting key decisions. If you’re enjoying the Playbook and our podcast, please subscribe and give us a follow on Twitter - @finchbrands or @billgullan

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M&A Branding Playbook – Part 1

M&A Branding Playbook – Part 1

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part 1. If you like our podcast, please subscribe.

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What Does a Brand Consultant Do?

What Does a Brand Consultant Do?

What is a brand consultant? And can your company benefit from hiring one? Click to learn more about what brand consultants can do for your business.

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Things to Consider When Hiring a Brand Consultant

Things to Consider When Hiring a Brand Consultant

Thinking about hiring a brand consultant? Discover how to choose the best consultant for your brand, things to consider before hiring a consultant, and more.

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How To Build An Online Insights Community

How To Build An Online Insights Community

Is an online insights community right for you? Does building one sound intimidating? Read our tips to learn how to build an online community.

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Four Projective Techniques to Gain Deeper Insights Through Communities

Four Projective Techniques to Gain Deeper Insights Through Communities

Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to explore the emotional side of consumer decisions and brand perceptions.

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Building an Authentic Brand – Therabreath – Phil Rubin, President

Building an Authentic Brand – Therabreath – Phil Rubin, President

Tune in to hear about how the Therabreath brand got started, where it is today, and what it takes to build a brand that is disruptive yet authentic.

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Preparing for Day 1: Winning the Rollout

Preparing for Day 1: Winning the Rollout

Explore our insights on key research, strategy, and design topics to help advance your business and career.

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