Our blog is where we cover key topics related to insight, strategy, and design in a deeper way. With contributions from across the Finch Brands leadership team, we focus on trends and the need-to-know items that enable practitioners to burnish their skills and make their brands more powerful drivers of performance.
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made in good spirit, from the best possible natural ingredients, responsibly farmed. We hear about Karen’s founding story – 25 years in the making – from her first sampling of buckwheat in San Jose’s Japantown, slurping down cold soba noodles, to visiting the expansive buckwheat fields of Maine’s Aroostook County. We also hear about Michael’s career journey, the Maine Crisp Co. brand, how they have weathered the storm of COVID-19, and what their plans are for 2021. If you like our podcast please subscribe!Read More
Today, we feature Andy Zavodney, CEO of KUSTOM. He takes us through the incredible journey of a family business – from the early days in roofing and sheet metal to KUSTOM’S current focus on building a national restoration brand. As a 3rd generation leader, Andy shares hard-earned wisdom from his career journey and how KUSTOM is growing by acquisition. If you like our podcast please subscribe!Read More
Today, we hear from David Freedman of Freestar, a Top 40 fastest-growing private company in America two years in a row and a force to help publishers monetize digital content. We hear about David’s career path to Freestar, the Freestar brand, how they have navigated their way through 2020, and a few words of wisdom from his journey. If you like our podcast please subscribe!Read More
Today we welcome Mary Pochobradsky, VP of Product & Innovation at Nutrisystem. Mary takes us through her career journey – from competitive skiing to marketing and innovation roles at Procter & Gamble, Hershey, and now Nutrisystem. We discuss how Nutrisystem creates growth opportunities by getting to know its customer on a deep level – supporting positive momentum amid ever-shifting nutritional trends and uncertainties like COVID-19. If you like our podcast, please subscribe!Read More
Some companies make big bets based on gut feelings rather than hard data because they believe research is too expensive and time consuming. But Boston Beer Company proved otherwise.Read More
Make Room for Soom. – Amy Zitelman, CEO & Co-Founder, and Shelby Zitelman, COO & Co-Founder – Soom Foods
Today on Real-World Branding we have Amy and Shelby Zitelman, Co-Founders of Soom Foods, the trusted tahini brand among James Beard award-winning chefs and home cooks alike. We cover the academic interests and early career experiences that led them to found Soom, the brand story, category dynamics, their day-to-day experiences as a family business, and the impact of COVID-19. If you like our podcast, please subscribe!Read More
Ctrl M Health is a digital health company providing integrated health and wellness solutions for those living with headache and migraine. We’re proud to have Will Gadsden, Co-Founder and CEO, join us today. We discuss Will’s career, how the idea of Ctrl M Health came about, the new company, how they navigated launching during COVID-19, and future plans. If you like our podcast, please subscribe!Read More
Kimberly Bombery Smith, Senior Director Workplace Strategy at Knoll, Inc. joins us today on Real-World Branding! We chat Kimberly’s career journey, the Knoll brand and business, how Knoll has evolved, and the future of work – how Kimberly sees the world these days (i.e. COVID-19) and beyond. If you like our podcast, please subscribe!Read More
Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats. Melissa joins us (again - we’re honored!) to provide an update on the company that bears her name and how COVID-19 has shaped her as a leader...Read More
Today on Real-World Branding we have the co-founders of Social Goods, Kate and Lisa Sokolov! Social Goods is a women-owned, sister-run small business based in NYC. Merging their shared experiences in politics, fashion and social impact, Kate and Lisa created Social Goods to allow conscious consumers to shop the causes they care about, while finding more ways to take action even after their initial purchase. We discuss each of the sisters’ career backgrounds, the Social Goods brand, and how the company is experiencing 2020.Read More