How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values

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4 Ways to Protect your Online Insight Community When Budgets get Cut

4 Ways to Protect your Online Insight Community When Budgets get Cut

Insights and market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer obsessed” isn’t always there.

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How to Use Online an Insights Community to Power Insights Across Your Brand Portfolio

How to Use Online an Insights Community to Power Insights Across Your Brand Portfolio

One key benefit of insights communities is that they enable marketing research to become an integrated ongoing program rather than a string of ad hoc projects

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The Power of Online Insight Communities - Enabling Innovation

The Power of Online Insight Communities - Enabling Innovation

As our clients seek to build strong innovation programs, Finch Brands is often called upon to capture, manage, and filter the voice of the marketplace.

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Key Ingredients to Making M&A Brand Decisions

Key Ingredients to Making M&A Brand Decisions

When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.

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10 Brand Architecture Strategies After M&A

10 Brand Architecture Strategies After M&A

While the right approach is situational, it is important to understand the 10 prevailing brand strategy approaches following a merger or acquisition.

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The Role of Brand in M&A Success

The Role of Brand in M&A Success

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

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Intern Insights: Life at Finch Brands

Intern Insights: Life at Finch Brands

Ever wondered what our internships are like at Finch Brands? Our current interns discuss branding, new perspectives, and the politics of office candy.

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