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Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise

June 30,2016

In this week's episode, Eric Sugalski speaks about the recent rebranding process that took his company from Boston Device Development to Smithwise. We examine the nuances of rebranding in practice and discuss best practices. If you like our podcast, please subscribe and leave us a rating!

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Transcription

podcast/ Branding/ Marketing/ Rebranding