How do you market a team willing to trade losses today for a bright future? That is among the questions Philadelphia 76ers CEO, Scott O’Neil, faces every day. Also the CEO of the New Jersey Devils, Scott’s unique perspective on life, business, and branding makes him the ideal guest for our inaugural podcast. We sit down to discuss the Sixers brand, elevating a city with a sports team, and how “The Rule of Three” has influenced Scott’s career. If you enjoy our podcast, please subscribe and leave us a review in the store of your choice!