3 Trends Increasing the Impact of Online Insights Communities

3 Trends Increasing the Impact of Online Insights Communities

The online customer insights community landscape has radically changed. In recent years there have been several major shifts involving what communities are used for and why they’re so important. Each of these have the potential to greatly increase the value of insights communities.

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Recode your Future - Dan Rhoton, Executive Director - Hopeworks

Recode your Future - Dan Rhoton, Executive Director - Hopeworks

Dan Rhoton, Executive Director of Hopeworks joins us today on Real-World Branding. With two decades of experience helping youth and adults achieve their dreams, Dan's career path is not one to miss. With a focus on education, technology, and entrepreneurship, Hopeworks provides a positive, healing atmosphere that propels young people to build strong futures and break the cycle of violence and poverty in Camden, New Jersey. Hopeworks connects youth to life-changing opportunities where their growing technology skills go to work for enterprising businesses within our community. The real-world, on-the-job experience they gain raises their potential and benefits our partners. If you like our podcast, please subscribe and leave us a rating!

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Since 1752 - Bob Whitlock, President & CEO and Chris Oehrle, VP Marketing - The Philadelphia Contributionship

Since 1752 - Bob Whitlock, President & CEO and Chris Oehrle, VP Marketing - The Philadelphia Contributionship

We have two guests today on Real-World Branding from The Philadelphia Contributionship - Bob Whitlock, President & CEO, and Chris Oehrle, VP of Marketing. We discuss their career paths in insurance, the strength of The Philadelphia Contributionship brand that was started by Ben Franklin in 1752, and what it looks like today. If you like our podcast, please subscribe and leave us a rating!

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2019 Super Bowl Ad Roundup - Finch's Take

2019 Super Bowl Ad Roundup - Finch's Take

We have three of our very own from Finch Brands on the podcast today to discuss this year's Superbowl ads. John Ferreira, Senior VP Insights and Innovation; Lauren Collier, Senior VP Brand and Marketing Strategy; and Jessica Koffman, Creative Director join us today to discuss which brands made a lasting impression and which brands made the wrong impression.

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Critiquing Gillette - Aryeh Cohen-Wade, Bloggingheads.tv

Critiquing Gillette - Aryeh Cohen-Wade, Bloggingheads.tv

Aryeh Cohen-Wade (Joking on the Square, @AryehCW) and Bill Gullan (Finch Brands) Brand consultant Bill on Gillette’s controversial new ad on masculinity Bill explains what a brand consultant does Why Gillette took a big risk Was a conservative backlash part of Gillette’s plan? Was the ad a success? Pepsi’s disastrous political ad and Nike’s successful political ad

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The Brighter Side of Branding - Pam Cummings, Active Day

The Brighter Side of Branding - Pam Cummings, Active Day

Pam Cummings Director of Marketing & Operations (and etc.) at Active Day, joins us today on the Real-World Branding Podcast. Pam shares her experience, discusses health care trends, and details how transforming the brand has taken Active Day to the next level.

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5 Things To Know Before Investing In An Online Customer Insights Community

5 Things To Know Before Investing In An Online Customer Insights Community

The Market Research Online Community (MROC) used to be a niche and novel solution for early adopter consumer insights teams and customer-obsessed organizations. Simply having one was a unique competitive advantage. Insights communities are now a critical resource for the majority of the world’s leading brands and businesses. These market research engines are often so embedded that organizations can’t imagine conducting business without them.

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Branding Inside Out - Brad Goldoor, Phenom People

Branding Inside Out - Brad Goldoor, Phenom People

Brad Goldoor, Co-Founder, Chief People Officer at Phenom People, joins us today on the Real-World Branding Podcast. Brad shares his background as an entrepreneur, and his philosophies of how to build a brand from the inside out. If you like our podcast, please subscribe and leave us a rating!

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Growing Wisely  - Charles Sutherland, Sagent Lending Technologies

Growing Wisely  - Charles Sutherland, Sagent Lending Technologies

Charles Sutherland, Chief Product Officer at Sagent Lending Technologies, joins us today for Episode 101 of the Real-World Branding Podcast. Charles shares his lessons learned through branding Sagent, which branched off from Fiserv, and the power of experiences.

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The Power of People - Ken Langone, Co-Founder of Home Depot

The Power of People - Ken Langone, Co-Founder of Home Depot

Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast. Ken shares his insights on why relationships matter and why he sees his recent memoir, ‘I Love Capitalism,’ as particularly important now. If you like our podcast, please subscribe and leave us a rating!

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The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media

The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media

Tony Perlak, CEO, and Erin Hoskins, CMO, of Allied Health Media join us to share their backgrounds and the rebranding process that they went through at Allied Health Media. If you like our podcast, please subscribe and leave us a rating!

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The ABCs of Leaving a Legacy

The ABCs of Leaving a Legacy

Bruce Williamson, Global VP of Innovation & Chief Marketing Officer of Mars Drinks, joins us to share his incredible experiences and research into why some people leave a lasting legacy at work. If you like our podcast, please subscribe and leave us a rating!

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From the Dining Room Table to NASDAQ

From the Dining Room Table to NASDAQ

Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole. If you like our podcast, please subscribe and leave us a rating!

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Brands Made Right

Brands Made Right

Dan Hershberg, Co-Founder and CEO of Workhorse Brewing Company, joins us on the podcast this week to share his insights on developing a brewing company. Listen today to hear his entrepreneurial story and if you like our podcast, please subscribe and leave us a rating!

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Shopping for Success- Industry Secrets and Shopper Marketing with Jon Kramer

Shopping for Success- Industry Secrets and Shopper Marketing with Jon Kramer

Jon Kramer, Managing Director at JMK solutions, joins us this week to share his early objectives and eventual career arc that has led him to be an expert in the realm of shopper marketing. Listen as Jon reveals his best advice, including 4 crucial steps for success for newbies in the business world.

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How Customer-Obsessed Organizations Implement Insights Communities

How Customer-Obsessed Organizations Implement Insights Communities

Insights communities can be an invaluable tool for any organization that aspires to climb the ladder of consumer-centricity and become truly customer-obsessed. In this blog, we reveal how the Fortune 500 use communities to outpace their competition.

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Welcome to the Community

Welcome to the Community

In this week's episode, we sit down with Tim DeGennaro and John Ferreira to discuss the shifts in the world of market research and methodologies that 60% of the worlds largest brands are using to better understand consumers and win when it matters most.

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5 Surprisingly Effective Ways to Gather Insights from Online Communities

5 Surprisingly Effective Ways to Gather Insights from Online Communities

With insights communities, you can play, take risks, pivot, experiment, and evolve to include the customer’s voice into any challenge you’re facing. We outline the surprising applications enabled by the speed, flexibility, and forgiving nature of community research and the experts that manage them.

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The Human Brand - Chris Malone

The Human Brand - Chris Malone

Chris Malone is the co-author of The Human Brand. Following three years of research, Chris explains how social psychology and the way we interact with humans mirrors how we interact with brands, products, and companies.

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Membership Has Its Perks - Todd Rothenberger, Diamond Credit Union

Membership Has Its Perks - Todd Rothenberger, Diamond Credit Union

Todd Rothenberger is SVP and CMO of Diamond Credit Union. Credit unions are interesting for a variety of reasons, but Todd and his team have been extremely effective at telling the Diamond story and conveying their difference to compel consumers to choose Diamond.

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Getting Kleer Direction - Dave Monahan, CEO of Kleer

Getting Kleer Direction - Dave Monahan, CEO of Kleer

Kleer is a brand and platform that cuts out the middle man and connects dentists directly with consumers to make dental care accessible and easy for all.

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One Big Idea: Super Bowl Smackdown

One Big Idea: Super Bowl Smackdown

In this episode, we take a look at the winners and losers off the field as it relates to the Super Bowl commercials.

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It's What's Inside that Counts - Daniel Ruble, VP Marketing at CubeSmart

It's What's Inside that Counts - Daniel Ruble, VP Marketing at CubeSmart

Daniel Ruble, VP Marketing at CubeSmart, lends his insight into how the brand is used to balance the functional and emotional factors that drive consumer decision-making.

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One Big Idea - Your Strategy is Showing

One Big Idea - Your Strategy is Showing

This week, we look at the recent Diet Coke expansion to illustrate when brands taking a very heavy handed, overt approach to bringing a strategy to life.

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Small Business Branding - Pia Silva, Partner at Worstofall Design

Small Business Branding - Pia Silva, Partner at Worstofall Design

This week, we host Pia Silva, a small business branding expert who shares her perspective on building a brand whether you're a solopreneur or a small team.

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One Big Idea - Brand Damage and the Effects of Scandal

One Big Idea - Brand Damage and the Effects of Scandal

In this week's episode, we look at brands that have been tarnished by events and how and why some scandals will hurt brands more than others.

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B2B Branding - Jason Rabbino, CEO of Saberhawk Growth Advisors

B2B Branding - Jason Rabbino, CEO of Saberhawk Growth Advisors

B2B branding is a unique and interesting challenge for organizations across the globe. Jason Rabbino shares his insight on how to build strong B2B brands.

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Sweetening the Brand - Kim Holdsworth, VP Marketing at Heartland Food Products Group

Sweetening the Brand - Kim Holdsworth, VP Marketing at Heartland Food Products Group

Kim Holdsworth manages global marketing for Splenda. In this episode, she provides a unique perspective on what makes big brands successful.

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Interacting with Brands - James Giglio, CEO of MVP Interactive

Interacting with Brands - James Giglio, CEO of MVP Interactive

In this episode, James Giglio provides his insight into the way technology changes brand interactions and how it enables deeper connection with consumers.

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One Big Idea: How Good is Your Logo?

One Big Idea: How Good is Your Logo?

In this episode, we review what makes a logo successful and detail the finer points of great logo design with Finch Brands' Creative Director, Jess Koffman.

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Culture Counts - Rob Levin, COO of Printfly

Culture Counts - Rob Levin, COO of Printfly

Rob Levin, COO of Printfly shares his perspectives on the role of brand and culture in sustaining and supercharging the next stage of a business.

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One Big Idea - Amazon HQ2

One Big Idea - Amazon HQ2

Cities across the nation have submitted bids to host Amazon's second headquarters, we look at the role that this has on the Amazon brand and it's future home.

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Baking up Brands with Baked by Melissa

Baking up Brands with Baked by Melissa

Melissa Ben-Ishay and Seth Horowitz of Baked by Melissa discuss the role of brand and culture in building strong brands that grow.

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One Big Idea: Kneel or Stand - What's Happening to the NFL's Brand?

One Big Idea: Kneel or Stand - What's Happening to the NFL's Brand?

In this podcast, we take another look at the things impacting the NFL's brand and that of others in the cross hairs as the cultural divide continues to widen.

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One Big Idea: The Keys to Successful Insights Communities

One Big Idea: The Keys to Successful Insights Communities

We host John Ferreira and Tom Finkle who share their perspectives on the changing pace of market research and the keys to a successful research community.

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Continuous Adaptation - Brand Strategy and Reseach Communities

Continuous Adaptation - Brand Strategy and Reseach Communities

One key benefit of insights communities is that they enable marketing research to become an integrated ongoing program rather than a string of ad hoc projects

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One Big Idea: Research Communities and the Customer-Centricity Imperative

One Big Idea: Research Communities and the Customer-Centricity Imperative

Research communities are the future as a vehicle that uses the voice of the customer to inform sales, marketing, operations, product development, and beyond.

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The Power of Research Communities - Enabling Innovation

The Power of Research Communities - Enabling Innovation

As our clients seek to build strong innovation programs, Finch Brands is often called upon to capture, manage, and filter the voice of the marketplace.

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A New Take on Sweet - Pete Angevine, Co-Founder of Little Baby's Ice Cream

A New Take on Sweet - Pete Angevine, Co-Founder of Little Baby's Ice Cream

Pete Angevine, shares his journey and values-driven approach to building an entire business structure, building a brand, and connecting with the consumer.

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A Natural Connection - Jess Edelstein, Co-Founder of PiperWai

A Natural Connection - Jess Edelstein, Co-Founder of PiperWai

On this episode, Jess Edelstein shares her perspective on building brands around the 'natural' movement and how to look at category disruption.

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A Brand that Moves - Tom Wingert, Marketing Director of City Fitness

A Brand that Moves - Tom Wingert, Marketing Director of City Fitness

Tom Wingert, Marketing Manager of City Fitness shares how he and his team are taking a unique approach to standing out in a growing and crowded market.

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Key Ingredients to Making M&A Brand Decisions

Key Ingredients to Making M&A Brand Decisions

When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.

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One Big Idea: Identity Crisis - Choosing the Right Brand Strategy for Your Merger

One Big Idea: Identity Crisis - Choosing the Right Brand Strategy for Your Merger

In this episode, we review the 10 prevailing approaches to brand identity after an M&A and how to decide which approach is best for your specific situation.

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Building Brands Through Acquisition - Amy Kothari, My Alarm Center

Building Brands Through Acquisition - Amy Kothari, My Alarm Center

We interview Amy Kothari, CEO of My Alarm Center. My Alarm Center has grown and expanded into new markets by making strategic acquisitions throughout the years.

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10 Brand Architecture Strategies After M&A

10 Brand Architecture Strategies After M&A

While the right approach is situational, it is important to understand the 10 prevailing brand strategy approaches following a merger or acquisition.

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One Big Idea: Boom or Bust - Branding After M&A

One Big Idea: Boom or Bust - Branding After M&A

More than half of M&A situations fail to create value for organizations. We look at the often overlooked role that brand plays in a M&A situation.

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The Role of Brand in M&A Success

The Role of Brand in M&A Success

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

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One Big Idea: Rebranding GNC, A Recipe for Gains?

One Big Idea: Rebranding GNC, A Recipe for Gains?

Reeling from struggling earnings and loss of market share, GNC announced a “One New GNC” rebranding, will it be enough to pull the brand out of its slump?

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One Big Idea: Hits from All Sides - The State of the NFL Brand

One Big Idea: Hits from All Sides - The State of the NFL Brand

We take a look at the state of the NFL's brand and how cultural trends are shaping the future of the league.

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Together We Build Becomes Together We Built

Together We Build Becomes Together We Built

Finch Brands was engaged to develop the Sixers' Together We Build campaign, and after last night's performance, we believe this is the end of the beginning.

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One Big Idea: Slogans for President

One Big Idea: Slogans for President

We take a nonpartisan look at branding presidential candidates and the role and effectiveness of campaign slogans across the years.

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One Big Idea: A (Met) Life Without Snoopy

One Big Idea: A (Met) Life Without Snoopy

Revealing a new brand identity, MetLife has also decided to part ways with Snoopy. What does ending this iconic relationship mean for the brand?

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Branded Tech: Chris Cera, CEO of Arcweb Technologies

Branded Tech: Chris Cera, CEO of Arcweb Technologies

Chris Cera, Founder and CEO of Arcweb Technologies, shares his insights on the role of the brand in custom software solutions and branded tech.

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One Big Idea: Do We Need a Tagline?

One Big Idea: Do We Need a Tagline?

In this week's episode, Bill examines the factors that are critical to deciding whether or not a tagline is appropriate for a brand.

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The Truth About Digital: Mitchell Reichgut, CEO of Jun Group

The Truth About Digital: Mitchell Reichgut, CEO of Jun Group

Mitchell Reichgut, CEO of Jun Group, explains how advancements in mobile and digital media are transforming the way brands communicate with consumers.

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Nothing but Nets: Elisa Padilla, SVP and CMO of Brooklyn Sports and Entertainment

Nothing but Nets: Elisa Padilla, SVP and CMO of Brooklyn Sports and Entertainment

We host Elisa Padilla, an accomplished sports marketer, who walks us through the intricacies of the Brooklyn Nets' rebranding process as the team moved.

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One Big Idea: Wearing the Brand

One Big Idea: Wearing the Brand

In this week’s episode, we use Starbucks’ recent change in uniform policy to consider the role of visual consistency in brand personality.

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The Mother of All Brands: Agata Clevenger, Destination Maternity

The Mother of All Brands: Agata Clevenger, Destination Maternity

We host Agata Clevenger of Destination Maternity. We take a look at how branding helps companies succeed in fixed categories with short consumption cycles.

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One Big Idea: Testing Creative

One Big Idea: Testing Creative

Bill details the role of target market feedback in developing creative brand elements, with a focus on when and how to test creative designs with consumers.

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Extreme Branding: Donna Goldsmith - SVP of Tough Mudder Inc.

Extreme Branding: Donna Goldsmith - SVP of Tough Mudder Inc.

In this episode, we examine the role of licensing and consumer products in brand growth with Donna Goldsmith, SVP at Tough Mudder.

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Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise

Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise

Eric Sugalski speaks about the recent rebranding process of his company, Smithwise, and examine the nuances of rebranding in practice.

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Investing in the Brand - Carter Weiss and Frank Lin, Silas Capital

Investing in the Brand - Carter Weiss and Frank Lin, Silas Capital

Carter Weiss and Frank Lin of Silas Capital explain how they leverage strong brands and storytelling to grow the businesses in which they invest.

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Omnichannel Observations: Deborah Fine - CEO, Board Member, and Private Equity Consultant

Omnichannel Observations: Deborah Fine - CEO, Board Member, and Private Equity Consultant

Deborah Fine, who's managed brand-first organizations including PINK and Avon, looks at how omnichannel marketing is changing.

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One Big Idea: Talking to Robots

One Big Idea: Talking to Robots

We sit down with Josh Rosen, VP of Brand Strategy at Finch Brands, to review Mary Meeker’s annual Internet Trends Report. | Mary Meeker

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One Bonus Idea: Ali the Icon

One Bonus Idea: Ali the Icon

In this Bonus episode, Bill reflects on the life and legacy of the late Muhammad Ali through a brand and marketing lens.

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Philly Face Off - National Donut Day
The Power of Content: Ray Carballada - Media, Content, and Advertising Executive

The Power of Content: Ray Carballada - Media, Content, and Advertising Executive

Ray Carballada shares the ways that content is shaping how brands communicate and shares insight into what the future of content may look like.

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One Big Idea: Lifestyle Brands 101

One Big Idea: Lifestyle Brands 101

Bill examines the two critical components of what it takes to be a true lifestyle brand and looks at classic examples of lifestyle brands across categories.

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The Path to a Lifestyle Brand: Sarah Van Aken, President and COO of Kathy Davis Studios

The Path to a Lifestyle Brand: Sarah Van Aken, President and COO of Kathy Davis Studios

Sarah Van Aken shares her experience across industries to explain how companies move beyond the product to become a lifestyle brand.

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One Big Idea: How Sales Figures In

One Big Idea: How Sales Figures In

In this week’s episode, Bill discusses the benefit of having a sales background in one’s career as preparation for our industry and beyond.

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Turning the Tables: Bill Gullan, President of Finch Brands

Turning the Tables: Bill Gullan, President of Finch Brands

Bill shares his professional background, explains key trends he sees shaping branding today, and explains what it means to be a real-world branding agency.

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One Big Idea: Not So Friendly Skies

One Big Idea: Not So Friendly Skies

In this episode, Bill uses the airline industry as an example of the value of seeking, and the risks of neglecting, a great customer experience...

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Experience the Brand: John Kasman, VP of PGAV Destinations

Experience the Brand: John Kasman, VP of PGAV Destinations

In this episode, we discuss elements of successful brand destinations, how to think about experiential marketing, and how to weave a brand into destinations

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One Big Idea: Global Concerns

One Big Idea: Global Concerns

Bill takes a look at global brand strategies to emphasize what one must consider as brands expand into global markets.

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One Big Idea: Cooler and Warmer

One Big Idea: Cooler and Warmer

Rhode Island’s recent branding campaign has caused an uproar on social media and beyond. Bill discusses the perils of separating the strategy and creative.

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You Don't Know Jack - Ana Kornegay, Brand Director of Jack Daniel's Craft and Luxury, Brown-Forman

You Don't Know Jack - Ana Kornegay, Brand Director of Jack Daniel's Craft and Luxury, Brown-Forman

Ana Kornegay, Brand Director of Jack Daniel's Craft and Luxury, details what it takes to balance and grow an iconic brand in an ever-changing market.

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One Big Idea: Selling the Brand

One Big Idea: Selling the Brand

In this week’s episode, Bill discusses the complementary role and value of brand marketing as a companion to sales efforts.

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Chase Utley as a Muppet: Matt Hoffman – Founder and CEO, Bleacher Creatures

Chase Utley as a Muppet: Matt Hoffman – Founder and CEO, Bleacher Creatures

Matt Hoffman, Founder and CEO of Bleacher Creatures. Ripe with insights and advice, Matt’s entrepreneur journey is exciting, educational, and entertaining.

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One Big Idea - Time to Rebrand?

One Big Idea - Time to Rebrand?

Bill examines the differences between a brand refresh and a rebranding, as well as the reasons why a rebrand may or may not be right for an organization.

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Anthony Bucci – Co-Founder and CEO of RevZilla: 100% Orange

Anthony Bucci – Co-Founder and CEO of RevZilla: 100% Orange

Anthony Bucci, Co-Founder and CEO of RevZilla, shares his fascinating and inspiring journey from enthusiast to successful e-commerce brand builder.

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One Big Idea: Changing the Game

One Big Idea: Changing the Game

Mary Hanna speaks about her tenures at Martha Stewart Living Omnimedia and Toys"R"Us through the lens of women’s empowerment, an important cultural movement

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The Pursuit of Happiness: Ed Harris, VP Marketing at the Valley Forge Tourism and Convention Board

The Pursuit of Happiness: Ed Harris, VP Marketing at the Valley Forge Tourism and Convention Board

Ed Harris shares his insight into the parallels in branding across the for profit and non-profits space and the role of storytelling in elevating a brand.

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One Big Idea: M&A Branding

One Big Idea: M&A Branding

Bill looks at Mergers and Acquisitions (M&A) branding strategies and details the process for determining the best path for specific scenarios.

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Reinvigorating a Business: Keira Krausz, Nutrisystem EVP & CMO

Reinvigorating a Business: Keira Krausz, Nutrisystem EVP & CMO

In this episode, Keira Krausz, CMO of Nutrisystem, walks us through the twists and turns of her career and the story behind the brand's success.

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One Big Idea: Summer Dreams

One Big Idea: Summer Dreams

Everyone has a particular place that is 'their' beach town, but how do places separated by mere miles stand apart so drastically in the minds of consumers?

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Its Better in the Crest

Its Better in the Crest

A case study of the rebranding of the borough of Wildwood Crest.

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Accelerating the Brand: David Bookspan, Founding Partner of Dreamit Ventures

Accelerating the Brand: David Bookspan, Founding Partner of Dreamit Ventures

David Bookspan, Founding Partner of one of the top business accelerators in the world, shares his insight into the role of the brand in growing companies

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One Big Idea: The Value of Values

One Big Idea: The Value of Values

Bill examines how to properly develop core values that help steer an organization as well as the benefit to defining and embracing a set of brand beliefs.

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A New Day for Bridesmaids: Nicole Staple, Co-Founder of Brideside

A New Day for Bridesmaids: Nicole Staple, Co-Founder of Brideside

Nicole Staple of Brideside, shares insight into the how optimizing the customer journey has helped her company provide a better experience for bridesmaids.

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Behind the Scenes of the Real-World Branding Podcast

Behind the Scenes of the Real-World Branding Podcast

As the year comes to a close, like many others we take some time to reflect on the first (almost) year of our podcast.

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Startups to Grown-ups: Brock Weatherup, Former Chief Digital Officer of PetSmart

Startups to Grown-ups: Brock Weatherup, Former Chief Digital Officer of PetSmart

Brock Weatherup shares insights into taking startups to grown-ups, developed over years in businesses including Pet360, Fathead, PetsSmart, and others.

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One Big Idea: Early Stage Branding

One Big Idea: Early Stage Branding

Bill explains the role of brand in early stage organizations and how early thinking about brand helps prepare companies for success.

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Join in. Geek out. Katy McCarthy, CEO of ThinkGeek

Join in. Geek out. Katy McCarthy, CEO of ThinkGeek

Katy McCarthy, CEO of ThinkGeek, shares her insight on balancing growth with authenticity and the impact of ThinkGeek's acquisition by GameStop.

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One Big Idea: Naming in Practice

One Big Idea: Naming in Practice

Bill explores the naming process and provides guidance on effective ways to structure ideation and selection.

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Scott O'Neil, CEO of the Philadelphia 76ers

Scott O'Neil, CEO of the Philadelphia 76ers

Scott O’Neil, CEO of the Philadelphia 76ers and New Jersey Devils shares his unique perspective on life, business, and branding in this podcast.

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One Big Idea: Branding for a Better World

One Big Idea: Branding for a Better World

Bill explores the increased non-profit interest in branding and provides insight into the challenges and opportunities these unique organizations face.

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From Soup to Us: John Ferreira, SVP and General Manager of Finch Brands

From Soup to Us: John Ferreira, SVP and General Manager of Finch Brands

With over a decade of experience at Campbell Soup, John has a unique perspective on the consumer’s role in shaping brand strategy and progressing companies.

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Brands on the Edge – Volkswagen and The Muppets

Brands on the Edge – Volkswagen and The Muppets

Two deeply cherished brands find themselves in serious trouble – both Volkswagen and The Muppets are guilty of letting loyalists down in a big way.

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One Big Idea: Don't Betray the Brand

One Big Idea: Don't Betray the Brand

In this episode, Bill demonstrates the value of a brand and the true cost of brand betrayal in the short and long term.

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Chase Utley as a Muppet: Matt Hoffman – Founder and CEO of Bleacher Creatures

Chase Utley as a Muppet: Matt Hoffman – Founder and CEO of Bleacher Creatures

In this episode, Matt Hoffman of Bleacher Creatures details the twists and turns that have taken him from playing in a band to launching a successful brand.

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One Big Idea: When to Do Market Research

One Big Idea: When to Do Market Research

Bill discusses the right moments to seek the voice of the customer with market research — when consumer insights are most valuable to an organization.

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From StubHub to Stitcher, an Entrepreneur’s Journey: Noah Shanok – Founder of Stitcher

From StubHub to Stitcher, an Entrepreneur’s Journey: Noah Shanok – Founder of Stitcher

Noah Shanok, founder of Stitcher and one of the original members of the StubHub team, shares his captivating journey from trader to entrepreneur.

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Building Momentum

Building Momentum

We are proud to announce the promotion of John Ferreira to the position of SVP/GM.

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One Big Idea: How to get Simple

One Big Idea: How to get Simple

Bill discusses how brands can simplify their message and harness a core idea to differentiate and deliver effective, meaningful communications.

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Complexity in Branding: Jason Bannon- Ben Franklin Technology Partners

Complexity in Branding: Jason Bannon- Ben Franklin Technology Partners

What is it like to manage the Snoopy brand? To be at DoubleClick in the early days? Jason Bannon answers these questions in our latest episode.

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One Big Idea: The Customer Journey is Marketing

One Big Idea: The Customer Journey is Marketing

Bill discusses why the customer journey is essential to fostering brand advocacy and also why some corporate structures and/or attitudes hold brands back.

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100% Orange: Anthony Bucci - Co-Founder and CEO of RevZilla

100% Orange: Anthony Bucci - Co-Founder and CEO of RevZilla

Anthony shares with us his fascinating and inspiring journey from motorcycle enthusiast to immensely successful business leader and brand builder.

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One Big Idea: Respect the Consumer

One Big Idea: Respect the Consumer

In this episode, Bill examines how respect builds brand authenticity, shapes brand strategy, and delivers results in the real world.

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The Winds of Change

The Winds of Change

The purpose of this post is to share news of exciting changes on the creative side of our business.

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Creating the Brand: Jordan Goldenberg- Creative Director of Finch Brands

Creating the Brand: Jordan Goldenberg- Creative Director of Finch Brands

Jordan Goldenberg shares his unique insight in supporting brand strategy and delivering real-world results through creative execution.

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One Big Idea: Define Your Vision

One Big Idea: Define Your Vision

In this episode, Bill details the core components of a strong vision statement and demonstrates the value of vision in long-term brand building.

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One Big Idea: Culture Drives Commerce

One Big Idea: Culture Drives Commerce

Commerce is downstream from culture — and emerging cultural values presage what gets bought and how. In this episode, Bill provides several examples

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Joanna Cline, CMO of Fathead: Growth For Real

Joanna Cline, CMO of Fathead: Growth For Real

Joanna Cline, CMO of Fathead, shares an insider perspective on the company’s growth, future, and her own journey to the C-suite.

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One Big Idea: Get to the 'Why'

One Big Idea: Get to the 'Why'

It is easy to focus on the ‘how’ of one’s business — features, function, specs. The truly great brands somehow get to the ‘why.’

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Cheer for the Brand- Lithe Method founder Lauren Boggi

Cheer for the Brand- Lithe Method founder Lauren Boggi

Lauren Boggi, Founder and CEO of Lithe Method, shares her fascinating personal story — from unfortunate injury through building the Lithe business and brand.

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One Big Idea: Brands are Built from the Inside Out

One Big Idea: Brands are Built from the Inside Out

In this edition, Bill uses case studies to show how the strongest brands are built and delivered with a focus on the internal team.

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Wil Reynolds, Seer Interactive Founder- Searching for Growth
The Unfortunate Truth About Failure (The Current State of the 76ers)
One Big Idea: The True Meaning of 'Branding' and ‘Strategy'

One Big Idea: The True Meaning of 'Branding' and ‘Strategy'

In this edition, host Bill Gullan seeks to set the world straight on what branding and strategy really mean!

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A Tale of Two Watches- Part II- Watch & Learn

A Tale of Two Watches- Part II- Watch & Learn

Two Finches share their thoughts on their latest toy- the Apple Watch.

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Laura Johnson, fashion executive and consultant: Business is Always in Fashion

Laura Johnson, fashion executive and consultant: Business is Always in Fashion

In this episode of Real-World Branding, Bill sits down with Laura Johnson, who shares her thoughts on today's fashion industry.

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At Home With The Brand

At Home With The Brand

In this episode of Real-World Branding, Bill sits down with Bozzuto CMO Jamie Gorski. Jamie’s is a compelling story, full of practical insight.

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A Tale of Two Watches

A Tale of Two Watches

While the Apple brand clearly transcends all boundaries, does its newest innovation, the Apple Watch, suit an equally broad and diverse user base?

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Political Commentator, Matt Lewis: Brand 2016

Political Commentator, Matt Lewis: Brand 2016

In this episode of Real-World Branding, Matt Lewis and Bill Gullan discuss the branding of 2016 political candidates and iconic campaign brands of the past.

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Nutrisystem EVP & CMO, Keira Krausz: Reinvigorating a Business

Nutrisystem EVP & CMO, Keira Krausz: Reinvigorating a Business

In this episode of Real-World Branding, Keira walks us through the twists and turns of her career and the story behind the recent success of Nutrisystem.

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Better, Simpler Consumer Research

Better, Simpler Consumer Research

Finch Brands finds the middle market may invest in consumer research in high leverage situations, but companies do not possess a consistent flow of insight.

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Saxbys Founder and CEO, Nick Bayer, and The School of Hard Knocks

Saxbys Founder and CEO, Nick Bayer, and The School of Hard Knocks

Saxbys Coffee, and its Founder & CEO Nick Bayer, are very much on the move. In this podcast, Nick explains what makes Saxbys unique.

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Philadelphia 76ers CEO, Scott O’Neil, and The Rule of Three

Philadelphia 76ers CEO, Scott O’Neil, and The Rule of Three

We sit down with Scott O'Neil, CEO of the Philadelphia 76ers, to discuss the brand, elevating a city with a sports team, and “The Rule of Three”.

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Super Bowl Shakedown

Super Bowl Shakedown

From the heart wrenching, to the humorous, to the head-scratching – this year’s Super Bowl ads ran the gamut.

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Real-World Branding 101: Brand Architecture

Real-World Branding 101: Brand Architecture

From Finch Brands' experience, Brand Architecture is one of the most overlooked tools for driving growth in a CEO’s toolkit.

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Secondhand Brands and the Paradox of Authenticity

Secondhand Brands and the Paradox of Authenticity

Senior Brand Strategist, Annette Saggiomo, discusses the concept of brand authenticity and why it’s become such an effective marketing tool.

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Introducing FinchBrands.com

Introducing FinchBrands.com

Our president, creative director, and senior art director discuss the development of an enhanced market position and a website redesign for Finch Brands.

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The Core Values of Core Values

The Core Values of Core Values

Daniel Erlbaum, CEO, discusses creating a set of core values that work for your company.

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Ben Franklin Technology Partners – Finding Simplicity in a Complex World

Ben Franklin Technology Partners – Finding Simplicity in a Complex World

This week's Finch Post answers one question: how can Ben Franklin Technology Partners of Southeastern PA succinctly explain what it does and why it matters?

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Intern Insights: Life at Finch Brands

Intern Insights: Life at Finch Brands

Ever wondered what our internships are like at Finch Brands? Our current interns discuss branding, new perspectives, and the politics of office candy.

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3 Secrets Every Good Branding Agency Creative Team Knows

3 Secrets Every Good Branding Agency Creative Team Knows

Our creative director broke the sacred vows of Creative Team secrecy to bring you our latest blog post—what every good branding agency creative team knows.

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The Philadelphia Brand – A Progress Report

The Philadelphia Brand – A Progress Report

For the Philadelphia brand, the crux of the issue is that the structure of our regional marketing apparatus is nonsensical and ultimately self-defeating.

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3 Signs Your Company Needs to Rebrand

3 Signs Your Company Needs to Rebrand

Enjoy this video from the Finch Brands leadership team covering Reasons to Rebrand for organizations wondering if they’ve reached that critical point.

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What to Watch

What to Watch

With the announcement of the Apple Watch comes much excitement and speculation—but will it be the next iPad? Or Google Glass?

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Branding and the Liberal Arts

Branding and the Liberal Arts

Finch Brands president, Bill Gullan, weighs in on the benefits of a liberal arts education in the branding industry.

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How Deep is Your Brand?

How Deep is Your Brand?

Finch Brands' clients have been thinking about Vision and Mission—the last few years have been fast-paced as to reveal the need to reassess brand strategy.

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Head Case – Rebranding Mental Health

Head Case – Rebranding Mental Health

In the wake of Robin Williams's death, Finch Brands president, Bill Gullan wrote about rebranding mental health to contribute to broader understanding.

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A Matter of Trust

A Matter of Trust

As with any stimulating project that leads to a positive conclusion, we’re proud to have authored the rebranding of Liberty Property Trust.

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3 Common Mistakes in Focus Group Moderation

3 Common Mistakes in Focus Group Moderation

As I've moved into my current role at Finch Brands, there's one thing I’ve been greedy about is continuing in the role of primary focus group moderator.

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The Philadelphia Brand – A Progress Report

The Philadelphia Brand – A Progress Report

Back in August, I used this space to excoriate the Philadelphia tourism and hospitality industry for their lack of focus on building a brand.

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Social Media Needs to Get Back on Brand

Social Media Needs to Get Back on Brand

One of the most interesting things about Super Bowl Sunday – beyond the game (not this year) and the ads (so-so) has become the ‘second screen’ experience.

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Seeing the World Through Your Customers' Pockets

Seeing the World Through Your Customers' Pockets

Every company regardless of industry should go as far as they can to put themselves in their customers' shoes. – Finch Brands CEO, Daniel Erlbaum

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KenCrest and Branding from the Inside Out

KenCrest and Branding from the Inside Out

KenCrest has earned its status as one of the leading human services agencies, helping people with intellectual and developmental disabilities and autism.

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The Sixers—How We Built 'Together We Build'

The Sixers—How We Built 'Together We Build'

On draft night, the Philadelphia 76ers front office made its strategy clear. Being good enough to compete each year is not going to lead to a championship.

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Yo, Philly – Build a Brand Already

Yo, Philly – Build a Brand Already

As the 5th largest city in the country and a very active contributor to the national life, Philadelphia branding does not pack a punch to match its weight.

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What an Employee Exit Reveals

What an Employee Exit Reveals

I'd rather be respected than liked—a leadership lesson I've heard from many sources. But does it have to be one or the other? What an employee exit reveals.

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The Soul of an Entrepreneur

The Soul of an Entrepreneur

The soul of an entrepreneur – restless, urgent, intuitive yet curious, confident yet neurotic, financially-driven yet inspiring, brash yet humble.

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